SRGB Research & Consulting Limited

SRGB Research & Consulting Limited (SRGB) is a leading multi-sector and full-service research and consulting firm based at Dhaka in Bangladesh and offers professional services in Bangladesh, Bhutan, Nepal, India, Myanmar, Maldives, Sri Lanka, Pakistan, Afghanistan, etc.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
  • Secondary research.
  • Supporting piecemeal quant research services.
  • Supporting piecemeal qual research services.
  • Non research B2B services.
Minimum Service for Primary Research

  • Quant: fieldwork with (if relevant) data entry.
  • Qual: recruitment.

Including any preceding tasks leading up to this service level.

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SKU: BGD02WRA Category: Tags: ,

Description

Profile Summary

Founded in 1987, SRGB Research & Consulting Limited (SRGB) is a leading multi-sector and full-service research and consulting firm of Bangladesh. SRGB offers professional services in management consulting, analysis and research (both quantitative and qualitative), mystery shopping, project designing & management, monitoring & evaluation studies, investment feasibility studies, communication and training, etc. SRGB has successfully delivered a large number of research and consulting projects, designed and delivered hundreds of capacity development programs in various countries and to various international organizations, including UN organizations (UNDP, UNICEF, UNFPA, UNEP, UNHCR, WHO, ILO, FAO, etc.), IFC/World Bank, ADB, national/international NGOs and national & multinational business enterprises.

SRGB is the leading social and development research firm of Bangladesh and conducted a large number of nationwide public opinion polls, household and community baseline surveys, impact evaluation studies and social research on diverse sectors. SRGB also is the Bangladesh market leader in research and business consulting into all aspects of market strategy, consumer and market research & analysis, supply & value chain analysis, customer satisfaction & loyalty study, mystery shopping, etc. SRGB is based at Dhaka in Bangladesh and offers professional services in Bangladesh, Bhutan, Nepal, India, Myanmar, Maldives, Sri Lanka, Pakistan, Afghanistan, etc.

In recognition to the SRGB’s professionalism and service excellence, SRGB has been honored with several international awards including European Quality Award 2015 awarded by European Business Assembly (EBA) and issued Quality License in accordance with the UK Trade Marks Act 1994, The Great Britain and Northern Ireland Patent Office. SRGB also has been honored by the European Society for Quality Research (ESQR) with Quality Achievements Award 2013 in recognition of SRGB’s extraordinary achievement in quality management based on the principles of ESQR Quality Performance Model (QPM), International Star for Leadership in Quality (ISLQ) Award 2012 and International Quality Crown Award 2012 in recognition for SRGB’s commitment to Quality, Leadership, Technology and Innovation through QC 100 model for Total Quality Management (TQM).

SRGB is a member of WAPOR (World Association for Public Opinion Research), ANPOR (Asian Network for Public Opinion Research), Insights Association of USA, AMSRS (Australian Market & Social Research Society), MRS (Market Research Society of UK) and ESOMAR (World Association for Market, Social & Opinion Research) and comply with the ICC/ESOMAR International Code on Market and Social Research. SRGB also is a member of MSPA (Mystery Shopping Professionals Association) Asia-Pacific, BMSRS (Bangladesh Marketing & Social Research Society) and IMCB (Institute of Management Consultants Bangladesh), an affiliate of ICMCI (International Council of Management Consulting Institutes).

Quantitative Research

In-house Consulting Capabilities

  • Survey (methodology) designing.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting in writing.
  • Full reporting in writing.
  • Reporting by means of an in-person executive presentation.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field documents/responses to open ended questions.
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.
  • Online reporting/tracking.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analyses.
Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI/WATI).
  • Interactive voice response (IVR).
  • Mystery shopping – physical visits.
  • Mystery shopping – telephone calling.
  • Mystery shopping – emailing.
  • Mystery shopping – website visits.
  • Multi session surveys (e.g. diaries, HUTs).
  • Retail audits.
  • Retail observations.
  • Shop tests.
  • Retail census.

Qualitative Research

In-house Consulting Capabilities

  • Survey (methodology) designing.
  • Guide and screener development.
  • Summary reporting in writing.
  • Full reporting in writing.
  • Reporting by means of an in-person executive presentation.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.
  • Simultaneous translation to English.
  • English transcripts.
Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Online indepth interviews.
  • Telephone indepth interviews.
  • Online bulletin boards.
  • Home based observations (e.g. ethnographic studies).
  • Retail based observations (e.g. shopping accompaniment).
Respondents

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Finished product manufacturers.
  • Semi-finished product (component) manufacturers.
  • Raw material producers.
  • Industry experts, professionals, specialists, industry observers.
  • Government officials.
Secondary Research Methods

  • Online.
  • Offline.
Direct Field Resources

  • Bangladesh.
  • Bhutan.
  • India.
  • Maldives.
  • Myanmar(aka Burma).
  • Nepal.
  • Pakistan.
  • Sri Lanka.
Standalone Piecemeal Research Services
 
Quantitative

  • Translation of field documents and responses to open ended questions.
  • Programming and (if relevant) hosting questionnaire.
  • Data tabulations.
  • Advanced statistical analyses.
  • Automated reporting/charting.
  • Summary reporting in writing.
  • Full reporting in writing.
  • Reporting by means of an in-person executive presentation.
Qualitative

  • Translation of DG and screener.
  • Simultaneous translation.
  • English transcripts.
  • Venue with hospitality and equipment.
  • Web streaming.
  • Summary reporting in writing.
  • Full reporting in writing.
  • Reporting by means of an in-person executive presentation.
 
Industry Sectors
 
Specialisations

  • Consulting.
  • Education.
  • FMCG.
 
 
Industry Exclusions

  • Horeca/F&B.
  • Marketing Communications.
  • Office Supplies/Services.
  • Public Services.
Other B2B Services

  • Business strategy consulting.
  • Communications consulting.
  • Credit reporting, business risk analysis.
  • Investment consultancy.
  • Management consulting.
  • Training.

Additional information

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