Somra-MBL Limited
Leading homegrown custom research based consulting firm. Use a unique blend of technology and mind to help clients take informed decision. We believe in mutual #TargetGrowth. Strictly abide by ESOMAR and MRS Codes, because senior researchers are members of these industry bodies.
Since our inception on 10 October 1988, we have always strived for innovation, quality and ethics. We have always believed in useful research, telling clients what they need to do to succeed, because their success is ours, their loss is ours. These are the things that have helped us build a strong brand equity as the go to people for problem solving. This is why, despite the presence of global market research companies in Bangladesh, we have survived and flourished.
- Quantitative primary research.
- Qualitative primary research.
- Secondary research.
- Quant: summary report.
- Qual: moderating.
Including all preceding tasks leading up to this service level.
Description
Quantitative Research
- Methodology development.
- Questionnaire designing.
- Sample plan development.
- Summary reporting.
- Full reporting.
- Presenting results.
- Fieldwork with or without data entry.
- Translation of field dox/OE responses.
- Questionnaire/DE programming on – or offline.
- Coding of responses to open ended questions.
- Online reporting.
- Raw data file preparation.
- Data tabulations.
- Advanced statistical analysis.
- Computer aided personal interviewing (CAPI).
- Central location test using PAPI or CAPI.
- Computer aided telephone interviewing (CATI).
- Mystery shopping – physical visits.
- Retail audits.
- Retail observations.
- Shop tests.
- Retail census.
Qualitative Research
- Methodology development.
- Guide and screener development.
- Summary reporting.
- Full reporting.
- Presenting results.
- Recruitment with incentives.
- Moderating.
- Translation of guide and screener.
- Venue, hospitality and equipment.
- Simultaneous translation to English.
- English transcripts.
- Venue based focus group discussions.
- Venue based indepth interviews.
- Work place indepth interviews.
- Home based indepth interviews.
- Consumers.
- B2B services.
- Distributors, wholesalers and importers.
- Industry experts, professionals, specialists, industry observers.
- Government officials.
- Online.
- Offline.
- Bangladesh.
Excluded Industry Sectors
- Education.
- Furniture and furnishings.
- Luxury goods (high-end beauty products, fragrances, jewellery etc.).
- Industrial raw materials (other than oil, gas and petrochemicals).
- Travel and logistics.
- Utilities (power, water etc.).
Summary Info
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| In-house resident facilities (this listing): | CATI Stations, FGD Studio with AV link, Taste/Sniff test booths |
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