Somra-MBL Limited

Somra-MBL Limited

Leading homegrown custom research based consulting firm. Use a unique blend of technology and mind to help clients take informed decision. We believe in mutual #TargetGrowth. Strictly abide by ESOMAR and MRS Codes, because senior researchers are members of these industry bodies.

Since our inception on 10 October 1988, we have always strived for innovation, quality and ethics. We have always believed in useful research, telling clients what they need to do to succeed, because their success is ours, their loss is ours. These are the things that have helped us build a strong brand equity as the go to people for problem solving. This is why, despite the presence of global market research companies in Bangladesh, we have survived and flourished.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
  • Secondary research.
Minimum Service for Primary Research

  • Quant: summary report.
  • Qual: moderating.

Including all preceding tasks leading up to this service level.

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Item ID: BGD01WRA Category: Tags: ,

Description

Quantitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.

Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field dox/OE responses.
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.
  • Online reporting.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analysis.

Data Collection Methods

  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided telephone interviewing (CATI).
  • Mystery shopping – physical visits.
  • Retail audits.
  • Retail observations.
  • Shop tests.
  • Retail census.

Qualitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.

Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.
  • Simultaneous translation to English.
  • English transcripts.

Data Collection Methods

  • Venue based focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.

Respondents

  • Consumers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Industry experts, professionals, specialists, industry observers.
  • Government officials.

Secondary Research Methods

  • Online.
  • Offline.

Direct Field Resources

  • Bangladesh.

Excluded Industry Sectors

  • Education.
  • Furniture and furnishings.
  • Luxury goods (high-end beauty products, fragrances, jewellery etc.).
  • Industrial raw materials (other than oil, gas and petrochemicals).
  • Travel and logistics.
  • Utilities (power, water etc.).

Summary Info

Member type:

Geographical coverage:

Countries:

Resident operations:

Service types:

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Year founded:

Joined WRA in:

Full time staff in listed country:

In-house resident facilities (this listing):

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