Research 8020
Research 8020 is a Nairobi-based market and social research company delivering practical, data-driven insights across Kenya and the East African region. We specialize in producing clear, context-relevant findings that help organizations make informed decisions. Our work is grounded in accuracy, cultural understanding, and a strong commitment to impactful, actionable research.
- Quantitative primary research.
- Qualitative primary research.
- Secondary research.
- Supporting research services.
- Quant: fieldwork.
- Qual: recruitment.
Including any preceding tasks leading up to this service level.
Description
Profile Summary
Research 8020 is a market and social research company based in Nairobi, Kenya, offering evidence-based insights to support decision-making across public, private, and development sectors. The firm was established to bridge the gap between data and actionable strategy by delivering high-quality, context-relevant research within the East African market environment.
The organization focuses on delivering practical, reliable, and ethically grounded research outputs that help clients better understand audiences, social trends, and market dynamics. Research 8020 operates with a strong emphasis on accuracy, integrity, and responsiveness, ensuring that each study is designed to reflect real-world conditions and client-specific objectives.
The company has grown with a strong grounding in both quantitative and qualitative research traditions, supported by structured fieldwork processes and careful data management practices. Over time, Research 8020 has developed a reputation for adaptability and efficiency in handling diverse research assignments, including community-based studies and organizational insights work.
Research 8020 is particularly committed to producing insights that are not only statistically sound but also socially and culturally informed. This includes an emphasis on understanding behavioral patterns, community perspectives, and emerging trends within different population segments in Kenya and the wider region.
In addition to its core research work, the organization maintains an active interest in socially impactful initiatives, including community engagement and corporate social responsibility activities that align research with real-world social change.
Overall, Research 8020 positions itself as a trusted partner for organizations seeking clear, actionable, and context-driven insights to inform strategy, programming, and communication.
Quantitative Research
- Survey (methodology) designing.
- Questionnaire designing.
- Sample plan development.
- Summary reporting.
- Full reporting.
- Presentations (incl. online).
- Fieldwork.
- Translation of field documents/responses to open ended questions.
- Questionnaire/DE programming on – or offline.
- Coding of responses to open ended questions.
- Online auto reporting.
- Raw data file preparation.
- Data tabulations.
- Advanced statistical analyses.
- Onsite intercepts with CAPI.
- Screened in-person interviews with CAPI.
- Online (CAWI).
- Telephone interviews using CATI or WATI.
- Central location tests using CAPI.
- Multi-session surveys (e.g. diaries, HUTs).
- Mystery shopping.
- Retail observations (e.g. distribution, merchandising, price checks).
- Customised retail audits.
- Business census surveys.
Qualitative Research
- Survey (methodology) designing.
- Guide and screener development.
- Summary reporting.
- Full reporting.
- Presentations (incl.online).
- Recruitment with incentives.
- Moderating.
- Translation of research material.
- Venue, hospitality and equipment.
- Web streaming of IDIs/FGDs.
- Simultaneous translation.
- English transcripts.
- In-venue focus group discussions.
- Online focus group discussions.
- F2F IDIs at the respondent’s place (work/home).
- In-venue in-depth interviews (e.g. central location).
- Online in-depth interview.
- Telephone in-depth interview.
- Customer observing/interviewing (e.g. shop visits).
- Personal observing/interviewing (e.g. ethnographic studies).
- Online bulletin board.
Respondents
- Consumers.
- Retailers.
- B2B services.
- Wholesalers/Distributors/Importers/Exporters.
- Finished product manufacturers.
- Semi-finished product (component) manufacturers.
- Raw material producers.
- Industry experts, specialists, industry observers.
- Government officials.
Secondary Research Capabilities
- Online.
- Offline.
Standalone Research Support Services
- Translations.
- Transcripts.
- Sample sourcing.
- Data management/IT.
- Automatic reporting tools (e.g. online charting, AI).
- Incentives processing/management.
- Research venue(s).
- CATI stations.
- Research tools (e.g. eye scanners, people meters, CATI hard/software).
- VoIP calling systems.
- Lead generation services.
Region(s) of Operation
- Africa.
- Middle East.
Industry Exclusions
- Media and publishing.
- Mining and quarrying sector.
- Real estate and construction.
- Energy sector.
- Entertainment sector.
- Technology and telecommunication.
Industry Specialisations
- FMCG.
- Agriculture.
- Banking and Finance.
- Manufacturing.
- Education.
- Retail.
Survey Products
- None.
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