MOI
Business sector specialists. Including experts in various sectors. Quality of fieldwork is our focus. We must respect the ethics of our profession to ensure the quality, security and the reliability of the information.
- Quantitative research.
- Qualitative research.
- Quant: statistical analysis.
- Qual: transcripts.
Including any preceding tasks leading up to this service level.
Description
Business sector specialists. Including experts in various sectors; FMCG, telecommunication, automotive, media and Financial research etc. 6 Employees and over 90 part-timers, covering field operation, data analysis, call center and the research department.
We protects the privacy of respondents, clients and other people associated with our company. Protecting the privacy of people ensures ongoing goodwill, vital to our ongoing business success.
Quality of fieldwork is our focus. We must respect the ethics of our profession to ensure the quality, security and the reliability of the information. We have an independent quality control department that reports directly to the operation Manager and GM.
Quantitative Research
- Survey (methodology) designing.
- Questionnaire designing.
- Sample plan development.
- Summary reporting.
- Fieldwork.
- Questionnaire programming; on- or offline.
- Coding of responses to open ended questions.
- Online reporting.
- Data tabulations.
- Advanced statistical analyses.
- Onsite intercept interviews.
- Screened in-person interviews.
- Online.
- Telephone.
- Central location tests.
- Multi-session surveys (e.g. diaries, HUTs).
- Mystery shopping.
- Retail observations (e.g. distribution, merchandising, price checks).
- Business census surveys.
Qualitative Research
- Survey (methodology) designing.
- Guide and screener development.
- Summary reporting.
- Not offered.
- Recruitment with incentives.
- Moderating.
- Translation of research material.
- Venue, hospitality and equipment.
- Web streaming of IDIs/FGDs.
- Simultaneous translation.
- English transcripts.
- In-venue focus group discussions.
- Online focus group discussions.
- F2F IDIs at the respondent’s place (work/home).
- In-venue in-depth interviews (e.g. central location).
- Online in-depth interview.
- Telephone in-depth interview.
- Customer observing/interviewing (e.g. shop visits).
- Personal observing/interviewing (e.g. ethnographic studies).
- Consumers.
- Retailers.
- B2B services.
- Wholesalers/Distributors/Importers/Exporters.
- Finished product manufacturers.
- Semi-finished product (component) manufacturers.
- Raw material producers.
- Industry experts, specialists, industry observers.
- Government officials.
- Not offered.
- Omnibus.
- Syndicated tracking surveys.
- Proprietary hardware tools, e.g. eye scanning.
- Not offered.
- None.
- None.
- Africa.
- Middle East.
Countries or capabilities below marked with an asterisk indicate a degree of outsourcing (*=from associated partner; **=from wider network).
Summary Info
| Member type: | |
|---|---|
| Subscription country: | Egypt |
| Service types: | |
| Country-wise Field Capabilities: | |
| Panel countries: | None |
| Omnibus countries: | Egypt, Iraq, Nigeria, Qatar |
| Syndicated Tracking Countries: | Egypt, Nigeria |
| Full time staff in subscription country: | |
| Resident Facilities | CATI stations, In-office FGD studio with two-way mirror, In-office FGD studio with video/audio link, Taste/Sniff test booths |
| Year founded: | |
| WRA subscription year: | 2025 |
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