Facts & Factors Marketing Research Co. Ltd.
- Different from global sized research companies, we – Facts & Factors, based in Shanghai, China – are your professional, executive and reliable partner in understanding Chinese consumers.
- We are expert in modeling for products development and offer you the direct way to successful products.
- We offer tailor-made solutions and support you in identifying success factors for your brand.
- Simplifying your routine work, spreading your network, improving your efficiency and Optimizing your cost, is our destiny, we born for that.
Service Range
- Quantitative primary research.
- Qualitative primary research.
- Secondary research.
- Non research B2B services.
Minimum Service for Primary Research
- Quant: fieldwork with (if relevant) data entry.
- Qual: moderating.
Including all preceding tasks leading up to this service level.
Description
Quantitative Research
In-house Consulting Capabilities
- Methodology development.
- Questionnaire designing.
- Sample plan development.
- Summary reporting.
- Full reporting.
- Presenting results.
Operational Capabilities
- Fieldwork with or without data entry.
- Translation of field dox/OE responses.
- Questionnaire/DE programming on – or offline.
- Coding of responses to open ended questions.
- Online reporting.
- Raw data file preparation.
- Data tabulations.
- Advanced statistical analyses.
Data Collection Methods
- Paper aided personal interviewing (PAPI).
- Computer aided personal interviewing (CAPI).
- Central location test using PAPI or CAPI.
- Computer aided web interviewing (CAWI).
- Computer aided telephone interviewing (CATI).
- Mystery shopping – physical visits.
- Mystery shopping – telephone calling.
- Mystery shopping – emailing.
- Mystery shopping – website visits.
- Multi session surveys (e.g. diaries, HUTs).
- Retail observations.
Qualitative Research
In-house Consulting Capabilities
- Methodology development.
- Guide and screener development.
- Summary reporting.
- Full reporting.
- Presenting results.
Operational Capabilities
- Recruitment with incentives.
- Moderating.
- Translation of guide and screener.
- Venue, hospitality and equipment.*
- Simultaneous translation to English.
- English transcripts.
* Outsourced.
Data Collection Methods
- Venue based focus group discussions.
- Online focus group discussions.
- Venue based indepth interviews.
- Home based indepth interviews.
- Online indepth interviews.
- Telephone indepth interviews.
- Online bulletin boards.
- Home based observations (e.g. ethnographic studies).
- Retail based based observations (e.g. shopping accompaniment).
Respondents
- Consumers only.
Secondary Research Methods
- Online.
- Offline.
Direct Field Resources
- China.
Excluded Industry Sectors
- B2B Industry sectors.
Other B2B Services
- Merchandising.
Summary Info
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| Service types: | Quantitative, Qualitative, Secondary research, Non research services |
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