Apt Data Insight
Apt Data Insight is a Nigeria-based research and data intelligence firm committed to empower Data and research consumers with credible data solutions to make smarter, evidence-based decisions across West and Sub-Saharan Africa. From designing effective instruments to collecting quality data and generating actionable reports, we manage every step internally or through verified partners, ensuring data accuracy, cultural relevance, and speed.
- Quantitative primary research.
- Qualitative primary research.
- Quant: fieldwork.
- Qual: recruitment.
Including any preceding tasks leading up to this service level.
Description
Profile Summary
What Sets Us Apart
- Locally controlled field teams: we control our own field resources in Nigeria, Ghana, Kenya, and South Africa—ensuring greater reliability, cost control, and faster turnaround.
- Niche focus on emerging sectors. Unlike generalist firms, we are actively building data infrastructure in media, entertainment, and digital platforms etc. where data is scarce, but demand is rising.
- Flexible solutions: we offer both ad hoc services and subscription-based data products, allowing clients to engage at their own pace and budget.
- Insight-driven storytelling: we do not just deliver data. We turn it into strategic narratives clients can use to influence decisions, pitch to stakeholders, or refine content strategies.
- Pan-African reach: with partnerships and operational networks across over 20 African countries, we deliver cross-border insights while maintaining on-the-ground cultural sensitivity.
Quantitative Research
- Survey (methodology) designing.
- Questionnaire designing.
- Sample plan development.
- Summary reporting in writing.
- Full reporting in writing.
- Reporting by means of an in-person executive presentation (incl. online).
- Fieldwork with or without data entry.
- Translation of documents/responses to open-ends.
- Programming/hosting (online) questionnaire.
- Coding of responses to open ended questions.
- Online reporting.
- Preparation of raw data file.
- Data tabulations.
- Advanced statistical analyses.
- Onsite intercept interviews (CAPI).
- Screened in-person interviews (CAPI).
- Central location tests (CAPI).
- Computer aided web interviewing (respondents self-complete) – CAWI.
- Computer aided telephone interviewing – CATI/WATI.
- Mystery shopping.
- Multi session surveys (e.g. diaries, HUTs).
- Retail observations.
- Business census surveys.
- Screened in-person interviews (CAPI).
- Survey (methodology) designing.
- Guide and screener development.
- Summary reporting in writing.
- Full reporting in writing.
- Reporting by means of an in-person executive presentation (incl. online).
- Recruitment with incentives.
- Moderating.
- Translation of guide and screener.
- Venue, hospitality and equipment.
- Simultaneous translation
- English transcripts.
- In-venue focus group discussions.
- Online focus group discussions.
- F2F IDIs at the respondent’s place (work/home).
- In-venue in-depth interviews (e.g. central location).
- Telephone in-depth interviews.
- Customer observing/interviewing (e.g. shop visits).
- Personal observing/interviewing (e.g. ethnographic studies).
- Consumers.
- Retailers.
- B2B services.
- Wholesalers, distributors and importers.
- Semi-finished product (component) manufacturers.
- Finished product manufacturers.
- Raw material producers.
- Industry experts, professionals, specialists, industry observers.
- Government officials.
- Nigeria.
- Benin.
- Burkina Faso.
- Cameroon.
- Ethiopia.
- Ghana.
- Ivory Coast (Côte d’Ivoire).
- Kenya.
- Liberia.
- Mali.
- Mozambique.
- Niger.
- Rwanda.
- Senegal.
- Sierra Leone.
- South Africa.
- Tanzania.
- Togo.
- Uganda.
- Zambia.
- None.
- Publications.
Summary Info
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Countries: | Benin, Burkina Faso, Cameroon, Ethiopia, Ghana, Ivory Coast, Kenya, Liberia, Mali, Mozambique, Niger, Nigeria, Rwanda, Senegal, Sierra Leone, South Africa, Tanzania, Togo, Uganda, Zambia |
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