EXOfield Research Services
Janet Ocran, the Managing Director of EXOfield Research Services. Commencing her research career in 2005, Mrs. Ocran brings over twenty years of extensive experience in the market research field to her current role. Her expertise encompasses a diverse range of methodologies, including social research, retail audits, census studies, telecommunications research, and consumer behavior analysis, utilizing both qualitative and quantitative approaches. Furthermore, she is proficient in both English.
- Quantitative primary research.
- Qualitative primary research.
- Supporting research services.
- Quant: Fieldwork.
- Qual: recruitment.
Including any preceding tasks leading up to this service level.
Description
Profile Summary
EXOfield Research Services is an innovative market research firm with experience in providing consultancy services, data collection services, strategy development, and third-party quality control and assurance service. With our head office in Accra, Ghana, we serve our clients in over twenty African countries across the continent. We have a diverse team of experts with project management, mathematical, economics, data analysis, modelling, and research skills. With developers, designers, programmers and UX developers, through exclusive partnership agreements, we design and execute all projects with a high sense of professionalism.
Established on March 3, 2020, as a market research company by three industry experts with over 25 years of combined experience in the industry. Specialties include market and social research, project management, data collection, quality control and assurance management, panel interviews, retail audits, census projects etc..
Quantitative Research
- None.
- Fieldwork.
- Translation of field documents/responses to open ended questions.
- Questionnaire/DE programming on – or offline*.
- Coding of responses to open ended questions.
- Online auto reporting*.
- Raw data file preparation*.
- Data tabulations*.
- Advanced statistical analyses*.
* Outsourced.
- Onsite intercepts with CAPI.
- Screened in-person interviews with CAPI.
- Online (CAWI).
- Telephone interviews using CATI or WATI.
- Central location tests using CAPI.
- Multi-session surveys (e.g. diaries, HUTs).
- Mystery shopping.
- Retail observations (e.g. distribution, merchandising, price checks).
- Customised retail audits.
- Business census surveys.
Qualitative Research
- None
- Recruitment with incentives.
- Moderating.
- Translation of research material.
- Venue, hospitality and equipment.
- Web streaming of IDIs/FGDs.
- Simultaneous translation.
- English transcripts.
- In-venue focus group discussions.
- Online focus group discussions.
- F2F IDIs at the respondent’s place (work/home).
- In-venue in-depth interviews (e.g. central location).
- Online in-depth interview.
- Telephone in-depth interview.
- Customer observing/interviewing (e.g. shop visits).
- Personal observing/interviewing (e.g. ethnographic studies).
- Online bulletin board.
Respondents
- Consumers.
- Retailers.
- B2B services.
- Wholesalers/Distributors/Importers/Exporters.
- Industry experts, specialists, industry observers.
- Government officials.
Secondary Research Capabilities
- None.
Standalone Research Support Services
- Translations.
- Transcripts.
- Incentives processing/management.
- Research venue(s).
- CATI stations.
- Human resources.
Region(s) of Operation
- Africa.
Industry Exclusions
- None.
Industry Specialisations
- None.
Survey Products
- None.
Summary Info
| Subscription country: | Ghana |
|---|---|
| Field Capabilities: | Algeria, Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Cape Verde, Central African Republic, Chad, Comoros, Congo DR, Congo Rep, Djibouti, Egypt, Equatorial Guinea, Eritrea, Eswatini (Swaziland), Gabon, Gambia, Ghana, Guinea, Guinea-Bissau, Ivory Coast, Kenya, Lesotho, Liberia, Libya, Madagascar, Malawi, Mali, Mauritania, Mauritius, Morocco, Mozambique, Namibia, Niger, Nigeria, Rwanda, Sao Tome and Principe, Senegal, Seychelles, Sierra Leone, Somalia, South Africa, South Sudan, St Helena.Ascns.Tristan Cunha, Sudan, Tanzania, Togo, Tunisia, Uganda, Zambia |
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