Market Concept Decision Support (MCDS Research)

We are an insights company that specializes in data collection. We provide research services for global consultancies and top leading organizations across a broad range of industries. Data collection is our thing
We take great pride in our ability to collect accurate, high-quality data that helps our clients make the best decisions for their business. Whether it?s by in-person or telephone surveys, we know how to find respondents whose answers lead to actionable insights.

Our qualitative and quantitative solutions help you to tap into people?s behaviors and motivations:

• Understand what people are doing, thinking and feeling.
• See and experience the shopper journey through their eyes.
• Engage and create with your customers.
• Get close to real people using proven techniques including groups, workshops, depths and hangouts..

At MCDS, to ensure the quality of our data, we employ the highest standards required by world associations of market research professionals, as a member of the European Society for Opinion and Market Research (ESOMAR) we adhere strictly to ESOMAR/ICC code of international research conduct. Some of the measures which will be adopted include: training of all the enumerators, supervisors, managers and data analysts; piloting and pre-test of questionnaire and sampling methodology; Field Supervisors back-checking at least 20% of each interviewer?s work.

Rigorous monitoring and evaluation measures applied by external interviews include:

• 15% accompaniment of interviewer by supervisor.
• 20% spot checks by field supervisors.
• 20% of interviewers? work validated.
• 100% in-office editing of uploaded completed questionnaires from the backend.

In-Field Monitoring and Supervision. Monitoring and Supervision is the primary duty of Field Supervisors and Monitoring and Evaluation officers. Their sole responsibility in relation to Quality assurance is to ensure that fieldwork activities are carried out under the strictest Quality control standards.