Apt Data Insight

Apt Data Insight

Apt Data Insight

Apt Data Insight is a Nigeria-based research and data intelligence firm committed to empower Data and research consumers with credible data solutions to make smarter, evidence-based decisions across West and Sub-Saharan Africa. From designing effective instruments to collecting quality data and generating actionable reports, we manage every step internally or through verified partners, ensuring data accuracy, cultural relevance, and speed.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
Minimum Service for Primary Research

  • Quant: fieldwork.
  • Qual: recruitment.

 
Including any preceding tasks leading up to this service level.

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SKU: AUS03WRA-1 Category:

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Description

Profile Summary

What Sets Us Apart

  • Locally controlled field teams: we control our own field resources in Nigeria, Ghana, Kenya, and South Africa—ensuring greater reliability, cost control, and faster turnaround.
  • Niche focus on emerging sectors. Unlike generalist firms, we are actively building data infrastructure in media, entertainment, and digital platforms etc. where data is scarce, but demand is rising.
  • Flexible solutions: we offer both ad hoc services and subscription-based data products, allowing clients to engage at their own pace and budget.
  • Insight-driven storytelling: we do not just deliver data. We turn it into strategic narratives clients can use to influence decisions, pitch to stakeholders, or refine content strategies.
  • Pan-African reach: with partnerships and operational networks across over 20 African countries, we deliver cross-border insights while maintaining on-the-ground cultural sensitivity.

 
Quantitative Research

In-house Consulting Capabilities

  • Survey (methodology) designing.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting in writing.
  • Full reporting in writing.
  • Reporting by means of an in-person executive presentation (incl. online).
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of documents/responses to open-ends.
  • Programming/hosting (online) questionnaire.
  • Coding of responses to open ended questions.
  • Online reporting.
  • Preparation of raw data file.
  • Data tabulations.
  • Advanced statistical analyses.
Data Collection Methods

  • Onsite intercept interviews (CAPI).
  • Screened in-person interviews (CAPI).
  • Central location tests (CAPI).
  • Computer aided web interviewing (respondents self-complete) – CAWI.
  • Computer aided telephone interviewing – CATI/WATI.
  • Mystery shopping.
  • Multi session surveys (e.g. diaries, HUTs).
  • Retail observations.
  • Business census surveys.
Qualitative Research

In-house Consulting Capabilities

  • Survey (methodology) designing.
  • Guide and screener development.
  • Summary reporting in writing.
  • Full reporting in writing.
  • Reporting by means of an in-person executive presentation (incl. online).
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.
  • Simultaneous translation
  • English transcripts.
Data Collection Methods

  • In-venue focus group discussions.
  • Online focus group discussions.
  • F2F IDIs at the respondent’s place (work/home).
  • In-venue in-depth interviews (e.g. central location).
  • Telephone in-depth interviews.
  • Customer observing/interviewing (e.g. shop visits).
  • Personal observing/interviewing (e.g. ethnographic studies).

Respondents

  • Consumers.
  • Retailers.
  • B2B services.
  • Wholesalers, distributors and importers.
  • Semi-finished product (component) manufacturers.
  • Finished product manufacturers.
  • Raw material producers.
  • Industry experts, professionals, specialists, industry observers.
  • Government officials.
Direct Field Resources

  • Nigeria.
  • Benin.
  • Burkina Faso.
  • Cameroon.
  • Ethiopia.
  • Ghana.
  • Ivory Coast (Côte d’Ivoire).
  • Kenya.
  • Liberia.
  • Mali.
  • Mozambique.
  • Niger.
  • Rwanda.
  • Senegal.
  • Sierra Leone.
  • South Africa.
  • Tanzania.
  • Togo.
  • Uganda.
  • Zambia.
Industry Exclusions

  • None.

Survey Products

  • Publications.

Summary Info

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Year founded:

Joined WRA in:

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