We have an upcoming automotive and mobility study in Italy, and your capabilities appear closely aligned with the local fieldwork requirements. We would love to explore working together on this engagement and potentially establishing an ongoing partnership for future projects in Italy.
The current scope includes 20 in-person interviews:
• 16 fleet owners, rental-company representatives or primary vehicle purchase and brand decision-makers
• Four drivers/operators, including vehicle walk-arounds and ride-alongs
• 30–40-minute interviews conducted in Italian
• Simultaneous English interpretation
• Participant and vehicle-registration-document verification
• Audiovisual recording of the interviews
• Required vehicle photography and ride-along video capture
• Next-day delivery of ride-along videos
• English transcripts within two days of each interview
The fleet-owner sample should include a balanced mix of small fleets with approximately 5–10 vehicles, medium fleets with approximately 10–30 vehicles, premium and budget operators, and different major vehicle brands. Participants should have operated in the segment for at least two years and be the primary vehicle purchase or brand decision-maker.
Potential fieldwork locations include Rome, Milan, Florence and Venice. We are currently evaluating whether all 20 interviews should be completed in one recommended city or distributed across multiple cities.
Could you please provide:
1. Your feasibility assessment and recommended city based on respondent availability
2. Pricing for all 20 interviews conducted in one city
3. Optional pricing for the same 20 interviews distributed across two or three cities
4. A line-item breakdown covering recruitment, participant incentives, moderation, simultaneous interpretation, travel, audiovisual capture, transcription and project management
5. Your estimated recruitment and fieldwork timeline
6. Quote validity and applicable VAT or taxes
7. A brief overview of relevant automotive, mobility or difficult-to-reach B2B research experience
