WMM GmbH

Market research is a people business. We have a multi-disciplinary, multi-lingual team, highly experienced in navigating the intricacies of different social and cultural nuances of human behavior with empathy and sensitivity.

Service Range

  • Qualitative research.
Minimum Service for Primary Research

  • Qual: recruitment.

Including any preceding tasks leading up to this service level.

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SKU: DEU07WRA Category: Tags: ,

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Description

Market research is a people business. We have a multi-disciplinary, multi-lingual team, highly experienced in navigating the intricacies of different social and cultural nuances of human behavior with empathy and sensitivity.

We begin gathering valuable insights from the moment we screen participants all the way to the synthesis and delivery of recommendations. This unique approach to recruitment has proven invaluable in adding context to our findings. Our ability to gather significant insights has earned the trust of clients and partners around the world since 2004, and will continue to solidify our competitive edge for the future.

Quantitative Research

In-house Consulting Capabilities

  • Not offered.
Operational Capabilities

  • Not offered.
Data Collection Methods

  • Not offered.

Qualitative Research

In-house Consulting Capabilities

  • Survey (methodology) designing.
  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
  • Online presentation.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of research material.
  • Venue, hospitality and equipment.
  • Web streaming of IDIs/FGDs.
  • Simultaneous translation.
  • English transcripts.
Data Collection Methods

  • In-venue focus group discussions.
  • Online focus group discussions.
  • F2F IDIs at the respondent’s place (work/home).
  • In-venue in-depth interviews (e.g. central location).
  • Online in-depth interview.
  • Telephone in-depth interview.
  • Customer observing/interviewing (e.g. shop visits).
  • Personal observing/interviewing (e.g. ethnographic studies).
  • Online bulletin board.
Respondents

  • Consumers.
  • Retailers.
  • B2B services.
  • Wholesalers/Distributors/Importers/Exporters.
  • Industry experts, specialists, industry observers.
Secondary Research Methods

  • Not offered.
Survey Products

  • Do not offer any research products.
Supporting Stand-alone Research Services

  • Not offered.
Industry Specialisations

  • None.
Industry Exclusions

  • None.
Regional Coverage

  • Europe.
 
 

Summary Info

Member type:

Subscription country:

Germany

Service types:

Country-wise Field Capabilities:

, ,

Panel countries:

None

Omnibus countries:

None

Syndicated Tracking Countries:

None

Full time staff in subscription country:

Resident Facilities

In-office FGD studio with video/audio link

Year founded:

WRA subscription year:

2025

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