Sinergia Research & Intelligence

Since 1986 SINERGIA – based in Rio de Janeiro, Brazil – has been executing innovative ad hoc marketing research and intelligence designed to help decision making at all project stages.We are a full-service agency with our own field force, data processing and analysis for quantitative and qualitative research.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
Minimum Service for Primary Research

  • Quant: fieldwork with (if relevant) data entry.
  • Qual: moderating.

Including any preceding tasks leading up to this service level.

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SKU: BRA05WRA Category: Tags: ,

Description

We are experienced in diverse methodologies. Paper and Pencil – Computer based – Web. We carry out Consumer Research and Business to Business.

We have international experience. We have extensive experience in coordinating and executing international projects both direct for final clients and in partnership with other marketing research agencies. We execute projects in English, Spanish or Portuguese.

Quantitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field dox/OE responses.
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.
  • Online reporting.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analyses.
Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI).
  • Mystery shopping – physical visits.
  • Mystery shopping – telephone calling.
  • Mystery shopping – emailing.
  • Mystery shopping – website visits.
  • Multi session surveys (e.g. diaries, HUTs).
  • Retail observations.

Qualitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.*
  • Simultaneous translation to English.
  • English transcripts.

* Outsourced.

Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Online indepth interviews.
  • Telephone indepth interviews.
  • Online bulletin boards.
  • Home based observations (e.g. ethnographic studies).
  • Retail based observations (e.g. shopping accompaniment).
Respondents

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Finished product manufacturers.
  • Semi-finished product (component) manufacturers.
  • Raw material producers.
  • Industry experts, professionals, specialists, industry observers.
  • Government officials.
Direct Field Resources

  • Brazil.
Excluded Industry Sectors

  • None.

Additional information

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