MaCorr Research

We – MaCorr, based in Toronto, Canada – could tell you how we’ve been helping companies across a number of sectors make more intelligent business decisions. We could tell you how those decisions are made easier thanks to the data and information that we provide. And we could tell you how we’ve been doing what we do since 2003.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
  • Secondary research.
Minimum Service for Primary Research

  • Data tabulations.
  • Qual: summary report.

Including any preceding tasks leading up to this service level.

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We could talk about how our online market research goes way beyond what you’re probably used to. We could go on and on about how our research provides actionable recommendations for increasing sales, maximizing brand exposure, enhancing working conditions, or penetrating new markets overseas. We could tell you lots of positive things about us.

But this isn’t about us. It’s about your company. And, more importantly, it’s about people. People, as in your customers. People, as in your employees. So let’s talk about them for a second.

People are tricky. They don’t always provide valuable market research information, even when asked to be open and honest about it. But we know how to get them to.

Part science, part art, market research and customer surveys are most effective when you know how to connect the right way with the right people. That’s why we’ve developed state-of-the-art, online research tools. That’s why we only derive online research participants from a qualified pool of people who are relevant to what you’re researching. And that’s why we only ask the right questions.

And speaking of people, when you choose to work with MaCorr, you’ll only work with senior-level market research experts.

Quantitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field dox/OE responses.
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.
  • Online reporting.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analyses.
Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI).
  • Mystery shopping – physical visits.
  • Mystery shopping – telephone calling.
  • Mystery shopping – emailing.
  • Mystery shopping – website visits.
  • Multi session surveys (e.g. diaries, HUTs).
  • Retail observations.

Qualitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.*
  • Simultaneous translation to English.
  • English transcripts.

* Outsourced.

Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Online indepth interviews.
  • Telephone indepth interviews.
  • Online bulletin boards.
  • Home based observations (e.g. ethnographic studies).
  • Retail based observations (e.g. shopping accompaniment).

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Finished product manufacturers.
  • Semi-finished product (component) manufacturers.
  • Raw material producers.
  • Industry experts, professionals, specialists, industry observers.
Secondary Research Methods

  • Online.
  • Offline.
Direct Field Resources

  • Canada.
Excluded Industry Sectors

  • Agriculture.
  • Automotive.
  • Petrol, oil, gas, petrochemicals.
  • Industrial raw materials (other than oil, gas and petrochemicals).
  • Public sector (government or semi-government services).
  • Utilities (power, water etc.).

Summary Info

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