FreeBird – Sofia Ferres
With methodological rigor and unshakable ethical standards, I hold a specialized, small-sized team of trusted professionals to execute high-quality research services, tailored to the needs of clients: recruiters, translators, videographers. Moderation is my key offering, made with a humanist lens, focused on how the things that people say, express, believe and do, make sense from their standpoint; along with direct observations of artifacts, gestures, movements and speech involved.
Service Range
- Qualitative primary research.
Minimum Service for Primary Research
- Qual: moderating.
Including any preceding tasks leading up to this service level.
Description
Profile Summary
Qualitative Research
In-house Consulting Capabilities
- Survey (methodology) designing.
- Guide and screener development.
- Summary reporting in writing.
- Full reporting in writing.
- Reporting by means of an in-person executive presentation (incl. online).
Operational Capabilities
- Recruitment with incentives.
- Moderating.
- Translation of guide and screener.
- Simultaneous translation
- Venue, hospitality and equipment.
- English transcripts.
Data Collection Methods
- In-venue focus group discussions.
- Online focus group discussions.
- F2F IDIs at the respondent’s place (work/home).
- In-venue in-depth interviews (e.g. central location).
- Telephone in-depth interviews.
- Online IDIs.
- Personal observing/interviewing (e.g. ethnographic studies).
Respondents
- Consumers.
- Retailers.
- B2B services.
- Distributors, wholesalers and importers.
- Finished product manufacturers.
- Semi-finished product (component) manufacturers.
- Raw material producers.
- Industry experts, professionals, specialists, industry observers.
Field Operations
- Brazil.
- Argentina.
- Colombia.
- Mexico.
- Peru.
- Uruguay.
- Paraguay.
- Chile.
- Ecuador.
- Bolivia.
Industry Exclusions
Research Products
- Weaponry/arms.
- Tobacco.
- Mining.
- Any illegal activity
- Proprietary software apps, e.g. special analyses, charting..
Summary Info
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| Countries: | Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Mexico, Paraguay, Peru, Uruguay |
| Resident operations: | |
| Service types: | |
| Joined WRA in: |