Confield-MENA is a specialized provider of research solutions and consulting services to the business community in the Middle East region. Confield-MENA was created in June 200 7and consists of a team of highly skilled and experienced professionals sharing a common approach. Our core expertise lies in the field of market research. Confield-MENA is an institute that offers, compared to its competitors, the advantage of linking good skills of both classical and new methodologies in quantitative and qualitative surveys. It relies on specialized experts, permanent and associates, and on local experienced staff required for the realization of all types of studies. Confield-MENA is an outward looking, modern company making a difference and works for diverse clients across verticals.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
  • Secondary research.
  • Standalone piecemeal support research services.
Minimum Service for Primary Research

  • Quant: fieldwork with (if relevant) data entry.
  • Qual: recruitment.

Including any preceding tasks leading up to this service level.

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Item ID: EGY02WRA Category: Tags: ,


Points Of Differentiation

  • Experienced Professionals: Confield-MENA team comprises only high skilled, dedicated and experienced professionals.
  • Dedicated Service: Clients can be sure that the consultant they meet today will be the same consultant who executes and delivers assignment.
  • Bespoke Solutions: Confield-MENA recognizes that all businesses are different and provides tailored research solutions to meet specific client needs.
  • Independent Opinions: We are focusing only on providing independent advice; we have no commercial interest in recommending infrastructure investment or system implementations.
  • Practical Solutions: We are working alongside clients as one of the team to ensure that their recommendations are realistic, practical and achievable. Confield-MENA is able to co-ordinate international projects covering different countries and ensuring a continuous and efficient overall project management and in-depth local expertise. (Plan globally, act locally).

Quantitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field dox/OE responses.
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.
  • Raw data file preparation.
  • Data tabulations.
Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI).
  • Mystery shopping – physical visits.
  • Mystery shopping – telephone calling.
  • Mystery shopping – emailing.
  • Mystery shopping – website visits.
  • Multi session surveys (e.g. diaries, HUTs).

Qualitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Guide and screener development.
  • Summary reporting.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.
  • Simultaneous translation to English.
  • English transcripts.
Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Online indepth interviews.
  • Telephone indepth interviews.
  • Online bulletin boards.
  • Home based observations (e.g. ethnographic studies).

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Finished product manufacturers.
  • Semi-finished product (component) manufacturers.
  • Raw material producers.
  • Industry experts, professionals, specialists, industry observers.
Secondary Research Methods

  • Online.
  • Offline.
Direct Field Resources

  • Algeria.
  • Egypt.
  • Jordan.
  • Lebanon.
  • Morocco.
  • Saudi Arabia.
  • Tunisia.
  • United Arab Emirates.
Standalone Piecemeal Research Services

  • Translation of field documents and responses to open ended questions.
  • Programming and (if relevant) hosting questionnaire.
  • Data tabulations.

  • Translation of DG and screener.
  • Simultaneous translation.
  • English transcripts.
  • Venue with hospitality and equipment.
  • Web streaming.
  • Summary reporting.
Excluded Industry Sectors

  • Public sector (government or semi-government services).

Summary Info

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Year founded:

Joined WRA in:

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