Ardent Knowledge

Ardent Knowledge & Research Services Pvt. Ltd (Ardent Knowledge) – based in Jabalpur – is India’s boutique market research and management consulting firm, founded in year 2009 by a pool of eminent scholars and mentors. Founded with just 5+ employees in a rented set-up, it has now grown to be a firm with 35+ employees with its own state-of-the-art research facility in Jabalpur (MP) and various associates spread across India. It is one of the fastest growing KPOs in central India and a one-stop firm providing full range of knowledge services and research solutions to companies worldwide.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
  • Non research B2B services.
Minimum Service for Primary Research

  • Quant: fieldwork with (if relevant) data entry.
  • Qual: moderating.

 

Including all preceding tasks leading up to this service level.

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SKU: IND02WRA Category: Tags: ,

Description

Ardent Knowledge is globally distinguished for its 'lowest-cost-highest-quality' research methodology amongst its esteemed clients. Since inception, Ardent Knowledge and each of its members are governed by deep-rooted values that shape the culture of our company and guide our behavior and decisions for the betterment of both our company and our esteemed clients.

Quantitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field dox/OE responses.
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.
  • Online reporting.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analyses.
Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI).
  • Mystery shopping – physical visits.
  • Mystery shopping – telephone calling.
  • Mystery shopping – emailing.
  • Mystery shopping – website visits.
  • Multi session surveys (e.g. diaries, HUTs).
  • Retail observations.

Qualitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.*
  • Simultaneous translation to English.
  • English transcripts.

* Outsourced.

Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Online indepth interviews.
  • Telephone indepth interviews.
  • Online bulletin boards.
  • Home based observations (e.g. ethnographic studies).
  • Retail based based observations (e.g. shopping accompaniment).
Respondents

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Finished product manufacturers.
  • Semi-finished product (component) manufacturers.
  • Raw material producers.
  • Industry experts, professionals, specialists, industry observers.
  • Government officials.
Secondary Research Methods

  • Online.
  • Offline.
Direct Field Resources

  • India.
Excluded Industry Sectors

  • None.
Other B2B Services

  • Call centre.
  • Direct marketing.
 

Additional information

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Joined WRA in:

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