Alpha Analytics Services Pvt. Limited

Alpha Analytics Services – based in Pune, India – specializes in providing market research support services that help you transform your data into decision making tools. We have project and process exposure across a range of business sectors like Consumer Goods, Finance, Insurance, Retail, Education, Telecom, Automobiles, Office Equipment, Pharmaceuticals, Healthcare and Tourism.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
  • Non research B2B services.
Minimum Service for Primary Research

  • Quant: fieldwork with (if relevant) data entry.
  • Qual: moderating.

Including all preceding tasks leading up to this service level.

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SKU: IND01WRA Category: Tags: ,

Description

At Alpha Analytics Services we have process expertise for Tracking Studies, Customer Satisfaction Surveys, Panel Research and for Segmentation, Brand Health and Positioning Studies, Product/Concept Tests, Pre/Post Ad Testing, Media Viewer-ship and Preference Studies, Brand Perception Studies, etc. We strive to be the premier off shore Data Analysis destination for the market research industry and have the systems and processes in place to ensure consistent and Quality turnarounds and 24X7 service support to our clients.

The Quality Assurance Processes at Alpha Analytics Services ensure that we complete your projects consistently in time and within budgets. You also benefit from Alpha Analytics Service''s exposure to industry best practices and a team of experienced Data and Statistical Analysts.

Quantitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field dox/OE responses.
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.
  • Online reporting.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analyses.
Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI).
  • Mystery shopping – physical visits.
  • Mystery shopping – telephone calling.
  • Mystery shopping – emailing.
  • Mystery shopping – website visits.
  • Multi session surveys (e.g. diaries, HUTs).

Qualitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.*
  • Simultaneous translation to English.
  • English transcripts.

* Outsourced.

Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Online indepth interviews.
  • Telephone indepth interviews.
  • Online bulletin boards.
  • Home based observations (e.g. ethnographic studies).
  • Retail based based observations (e.g. shopping accompaniment).
Respondents

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Finished product manufacturers.
  • Semi-finished product (component) manufacturers.
  • Raw material producers.
  • Industry experts, professionals, specialists, industry observers.
  • Government officials.
Direct Field Resources

  • India.
Excluded Industry Sectors

  • Agriculture.
  • Automotive.
  • Construction/real estate.
  • Petrol, oil, gas, petrochemicals.
  • Public sector (government or semi-government services).
Other B2B Services

  • Software/website development and testing.

Additional information

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