Acertiva

Acertiva

With offices in Mexico City, Sao Paulo, Santiago and Guatemala, Acertiva specialises in consumer goods, restaurants, health care, education and social impact. We are certified under ISO 9001 company: 2008 and members of ESOMAR (European Society for Marketing and Opinion Research) and the AMA (American Marketing Association).

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
Minimum Service for Primary Research

  • Quant: fieldwork with (if relevant) data entry.
  • Qual: moderating.

Including all preceding tasks leading up to this service level.

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Item ID: MEX01WRA Category: Tags: ,

Description

Our values are:

  • Commitment to quality: we strive to continuously improve in everything we do.
  • Open and clear communication: generate professional and lasting relationships through open and clear communication.
  • Agility by incorporating a flexible and timely learning in each professional experience gained.
  • Innovation in measurement: highly customized to the particular needs of our customers.

Quantitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.

Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field dox/OE responses.
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.
  • Online reporting.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analysis.

Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI).
  • Mystery shopping – physical visits.
  • Mystery shopping – telephone calling.
  • Mystery shopping – emailing.
  • Mystery shopping – website visits.
  • Multi session surveys (e.g. diaries, HUTs).

Qualitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.

Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.*
  • Simultaneous translation to English.
  • English transcripts.

* Outsourced.

Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Online indepth interviews.
  • Telephone indepth interviews.
  • Online bulletin boards.
  • Home based observations (e.g. ethnographic studies).
  • Retail based based observations (e.g. shopping accompaniment).

Respondents

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Finished product manufacturers.
  • Semi-finished product (component) manufacturers.
  • Raw material producers.
  • Industry experts, professionals, specialists, industry observers.
  • Government officials.

Direct Field Resources

  • Brazil.
  • Chile.
  • Guatemala.
  • Mexico.

Excluded Industry Sectors

  • Agriculture.
  • Automotive.
  • Construction/real estate.
  • Capital equipment.
  • Petrol, oil, gas, petrochemicals.
  • Industrial raw materials (other than oil, gas and petrochemicals).

Summary Info

Member type:

Geographical coverage:

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Countries:

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Resident operations:

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Service types:

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Year founded:

Joined WRA in:

Full time staff in listed country:

In-house resident facilities (this listing):

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