Acertiva
With offices in Mexico City, Sao Paulo, Santiago and Guatemala, Acertiva specialises in consumer goods, restaurants, health care, education and social impact. We are certified under ISO 9001 company: 2008 and members of ESOMAR (European Society for Marketing and Opinion Research) and the AMA (American Marketing Association).
Service Range
- Quantitative primary research.
- Qualitative primary research.
Minimum Service for Primary Research
- Quant: fieldwork with (if relevant) data entry.
- Qual: moderating.
Including all preceding tasks leading up to this service level.
Description
Our values are:
- Commitment to quality: we strive to continuously improve in everything we do.
- Open and clear communication: generate professional and lasting relationships through open and clear communication.
- Agility by incorporating a flexible and timely learning in each professional experience gained.
- Innovation in measurement: highly customized to the particular needs of our customers.
Quantitative Research
In-house Consulting Capabilities
- Methodology development.
- Questionnaire designing.
- Sample plan development.
- Summary reporting.
- Full reporting.
- Presenting results.
Operational Capabilities
- Fieldwork with or without data entry.
- Translation of field dox/OE responses.
- Questionnaire/DE programming on – or offline.
- Coding of responses to open ended questions.
- Online reporting.
- Raw data file preparation.
- Data tabulations.
- Advanced statistical analysis.
Data Collection Methods
- Paper aided personal interviewing (PAPI).
- Computer aided personal interviewing (CAPI).
- Computer aided web interviewing (CAWI).
- Computer aided telephone interviewing (CATI).
- Mystery shopping – physical visits.
- Mystery shopping – telephone calling.
- Mystery shopping – emailing.
- Mystery shopping – website visits.
- Multi session surveys (e.g. diaries, HUTs).
Qualitative Research
In-house Consulting Capabilities
- Methodology development.
- Guide and screener development.
- Summary reporting.
- Full reporting.
- Presenting results.
Operational Capabilities
- Recruitment with incentives.
- Moderating.
- Translation of guide and screener.
- Venue, hospitality and equipment.*
- Simultaneous translation to English.
- English transcripts.
* Outsourced.
Data Collection Methods
- Venue based focus group discussions.
- Online focus group discussions.
- Venue based indepth interviews.
- Work place indepth interviews.
- Home based indepth interviews.
- Online indepth interviews.
- Telephone indepth interviews.
- Online bulletin boards.
- Home based observations (e.g. ethnographic studies).
- Retail based based observations (e.g. shopping accompaniment).
Respondents
- Consumers.
- Retailers.
- B2B services.
- Distributors, wholesalers and importers.
- Finished product manufacturers.
- Semi-finished product (component) manufacturers.
- Raw material producers.
- Industry experts, professionals, specialists, industry observers.
- Government officials.
Direct Field Resources
- Brazil.
- Chile.
- Guatemala.
- Mexico.
Excluded Industry Sectors
- Agriculture.
- Automotive.
- Construction/real estate.
- Capital equipment.
- Petrol, oil, gas, petrochemicals.
- Industrial raw materials (other than oil, gas and petrochemicals).
Summary Info
| Member type: | |
|---|---|
| Geographical coverage: | |
| Countries: | |
| Resident operations: | |
| Service types: | |
| Year founded: | |
| Joined WRA in: | |
| Full time staff in listed country: | |
| In-house resident facilities (this listing): |
Be the first to review “Acertiva”
You must be logged in to post a review.
Reviews
There are no reviews yet.