Author: Online Team

For decades the research industry has respected the anonymity of respondents. As part of due diligence and in the interest of end-users, research agencies need PII from their fieldwork vendors to validate that respondents qualify for participation in research, in B2B generally and in qualitative research specifically. This information remains exclusive to research peers and the ultimate client is not privy to this sensitive information. You would have thought that the introduction of GDPR in 2018 will not have made the slightest difference to this tradition of confidentiality. But it seems it has.When, as a market research organisation, we specify in…

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