NOGAR Inteligência de Marketing

NOGAR Inteligência de Marketing

NOGAR- Inteligência de Marketing is a full-service custom research provider of both qualitative and quantitative studies in Brazil and Latin America. Geographical coverage in Brazil: 5 Brazilian regions and 27 states.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
  • Secondary research.

Minimum Service for Primary Research

  • Quant: fieldwork with (if relevant) data entry.
  • Qual: recruitment.

Including any preceding tasks leading up to this service level.

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Item ID: BRA08WRA Category: Tags: ,

Description

Profile Summary

NOGAR- Inteligência de Marketing is a full-service custom research provider of both qualitative and quantitative studies in Brazil and Latin America. Geographical coverage in Brazil: 5 Brazilian regions and 27 states.

We deliver clear, actionable and creative analysis, with senior level involvement on all projects. Our expertise extends to B2C and B2B research, including studies with top level executives. We are experienced in all quantitative methods including F2F, CAPI, Central Location, Intercept, CATI, CAWI and Online. Qualitative specialties include focus group moderation, triads, IDI(phone and F2F) and online community.

Types of Research:

  • Advertising research.
  • Concept/product testing.
  • Usage & attitude surveys.
  • Branding studies.
  • Price elasticity.
  • Conjoint.
  • Loyalty and satisfaction.
  • Product testing.
  • Packaging testing.
  • Ethnographic studies.
  • Panel and tracking.
  • Car clinics.
  • Mystery shopping.

Quantitative Research

In-house Consulting Capabilities

  • Survey (methodology designing.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting in writing.
  • Full reporting in writing.
  • Reporting by means of an in-person executive presentation.

Operational Capabilities

  • Fieldwork with or without data entry.*
  • Translation of field documents/responses to open ended questions.
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.*
  • Online reporting/tracking.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analyses.

* Outsourced.

Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI/WATI).
  • Mystery shopping – physical visits.
  • Mystery shopping – telephone calling.
  • Mystery shopping – emailing.
  • Mystery shopping – website visits.
  • Multi session surveys (e.g. diaries, HUTs).

Qualitative Research

In-house Consulting Capabilities

  • Survey (methodology) designing.
  • Guide and screener development.
  • Summary reporting in writing.
  • Full reporting in writing.

Operational Capabilities

  • Recruitment with incentives.*
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.*
  • Simultaneous translation to English.*
  • English transcripts.*

* Outsourced.

Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based indepth interviews.
  • Workplace indepth interviews.
  • Home based indepth interviews.
  • Online indepth interviews.
  • Telephone indepth interviews.
  • Online bulletin boards.
  • Home based observations (e.g. ethnographic studies).
  • Retail based observations (e.g. shopping accompaniment).

Respondents

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Finished product manufacturers.
  • Industry experts, professionals, specialists, industry observers.
  • Government officials.

Secondary Research Methods

  • Online.
  • Offline.

Research Products

  • Syndicated continuous tracking.

Direct Field Resources

  • Brazil.

Industry Sectors
 
Specialisations

  • Automotive.
  • Finance.
  • Healthcare.

 
 
Industry Exclusions

  • Agriculture.
  • Capital Equipment.
  • Construction/Real Estate.
  • Consulting.
  • Fashion.
  • Horeca/F&B.
  • ITC.
  • Logistics.
  • Luxury Goods.
  • Raw Materials.
  • Travel/Tourism.

Summary Info

Member type:

Geographical coverage:

Countries:

Service types:

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Year founded:

Joined WRA in:

Full time staff in listed country:

Fieldwork tools:

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In-house resident facilities (this listing):

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