MOTIF

MOTIF

MOTIF

We have a team with more than 10 years of experience. We can conduct research projects all over Mexico.

Service Range

  • Qualitative primary research.
Minimum Service for Primary Research

  • Qual: full reporting.

 
Including any preceding tasks leading up to this service level.

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SKU: MEX05WRA Category:

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Description

Profile Summary

Qualitative Research

In-house Consulting Capabilities

  • Survey (methodology) designing.
  • Guide and screener development.
  • Summary reporting in writing.
  • Full reporting in writing.
  • Reporting by means of an in-person executive presentation (incl. online).
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Simultaneous translation
  • English transcripts.
Data Collection Methods

  • In-venue focus group discussions.
  • Online focus group discussions.
  • F2F IDIs at the respondent’s place (work/home).
  • In-venue in-depth interviews (e.g. central location).
  • Online IDIs.
  • Online bulletin boards.
  • Customer observing/interviewing (e.g. shop visits).
  • Personal observing/interviewing (e.g. ethnographic studies).

Respondents

  • Consumers.
  • Retailers.
  • B2B services.
  • Raw material producers.
Direct Field Resources

  • Mexico.
Industry Exclusions

  • None.

Survey Products

  • None.

Summary Info

Team type:

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Resident operations:

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Year founded:

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