TKW Research
With over 25 years industry experience and 500 telephone call stations we are now the largest independently owned data collection agency in Australia and New Zealand. We use the latest technology to collect high quality, in depth data for market research and stakeholder consultation. We conduct research all over Australia and New Zealand in metropolitan, regional and rural/remote locations.
- Quantitative primary research.
- Quant: data tabulations.
- Qual: full report.
Including any preceding tasks leading up to this service level.
Description
Profile Summary
Our approach enhances strategic planning, forecasting, and personalised targeting, ultimately driving marketing efficiency and informed business choices. We offer our research partners the most efficient, engaging and responsible access to respondents. Our clients choose to work with us because we offer innovative market research and data collection solutions, backed by a dedication to high quality service and support.
Led by industry experts, we provide nuanced insights into consumer behaviour, emerging trends, and sector-specific shifts. We are the one stop shop for all things data collection, empowering our clients to make informed decisions and uncover opportunities for strategic growth.
Quantitative Research
- Survey (methodology) designing.
- Questionnaire designing.
- Sample plan development.
- Fieldwork with or without data entry.
- Translation of documents/responses to open-ends.
- Programming/hosting (online) questionnaire.
- Coding of responses to open ended questions.
- Online reporting.
- Preparation of raw data file.
- Data tabulations.
- Onsite intercept interviews (CAPI).
- Screened in-person interviews (CAPI).
- Central location tests (CAPI).
- Computer aided web interviewing (respondents self-complete) – CAWI.
- Computer aided telephone interviewing – CATI/WATI.
- Mystery shopping.
- Retail observations.
- Business census surveys.
- Screened in-person interviews (CAPI).
- Survey (methodology) designing.
- Guide and screener development.
- Summary reporting in writing.
- Full reporting in writing.
- Recruitment with incentives.
- Moderating.
- Translation of guide and screener.
- Venue, hospitality and equipment.
- English transcripts.
- In-venue focus group discussions.
- Online focus group discussions.
- F2F IDIs at the respondent’s place (work/home).
- In-venue in-depth interviews (e.g. central location).
- Telephone in-depth interviews.
- Customer observing/interviewing (e.g. shop visits).
- Personal observing/interviewing (e.g. ethnographic studies).
- Consumers.
- Retailers.
- B2B services.
- Wholesalers, distributors and importers.
- Finished product manufacturers.
- Industry experts, professionals, specialists, industry observers.
- Government officials.
- Australia.
- New Zealand.
- United Kingdom.
- None.
- None.
Summary Info
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