Sentinus Market Research Agency

Sentinus Market Research Agency

Sentinus Market Research Agency

Founded in May 2019 by three female entrepreneurs, Sentinus Research is built on 25+ years of experience in qualitative market research. As psychologists, we bring a deep understanding of human emotions and behaviors, ensuring that our research delivers meaningful insights.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
Minimum Service for Primary Research

  • Quant: summary report.
  • Qual: transcripts.

 
Including any preceding tasks leading up to this service level.

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SKU: TUR07WRA Category:

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Description

Profile Summary

How We are Different

  • Expertise in psychology and research: a unique blend of scientific rigor and emotional intelligence.
  • High quality fieldwork: we uphold international research standards to deliver accurate and actionable insights.
  • Deep understanding of Turkish culture with 25+ years experience with Turkish consumers.

 
Quantitative Research

In-house Consulting Capabilities

  • Survey (methodology) designing.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting in writing.
  • Full reporting in writing.
  • Reporting by means of an in-person executive presentation (incl. online).
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of documents/responses to open-ends.
  • Programming/hosting (online) questionnaire.
  • Coding of responses to open ended questions.
  • Online reporting.
  • Preparation of raw data file.
  • Data tabulations.
  • Advanced statistical analyses.
Data Collection Methods

  • Onsite intercept interviews (CAPI).
  • Screened in-person interviews (CAPI).
  • Central location tests (CAPI).
  • Computer aided web interviewing (respondents self-complete) – CAWI.
  • Computer aided telephone interviewing – CATI/WATI.
  • Interactive voice response -IVR.
  • Mystery shopping.
  • Multi session surveys (e.g. diaries, HUTs).
  • Retail observations.
  • Business census surveys.
Qualitative Research

In-house Consulting Capabilities

  • Survey (methodology) designing.
  • Guide and screener development.
  • Summary reporting in writing.
  • Full reporting in writing.
  • Reporting by means of an in-person executive presentation (incl. online).
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Simultaneous translation
  • English transcripts.
Data Collection Methods

  • In-venue focus group discussions.
  • Online focus group discussions.
  • F2F IDIs at the respondent’s place (work/home).
  • In-venue in-depth interviews (e.g. central location).
  • Telephone in-depth interviews.
  • Online IDIs.
  • Online bulletin boards.
  • Customer observing/interviewing (e.g. shop visits).
  • Personal observing/interviewing (e.g. ethnographic studies).

Respondents

  • Consumers.
  • Retailers.
  • B2B services.
  • Wholesalers, distributors and importers.
  • Semi-finished product (component) manufacturers.
  • Finished product manufacturers.
  • Raw material producers.
  • Industry experts, professionals, specialists, industry observers.
Direct Field Resources

  • Turkey.
Industry Exclusions

  • None.

Survey Products

  • None.

Summary Info

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Year founded:

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