Plunkett Communications Inc.
Brands come in many forms, but each and every one begins with a sound understanding of customer needs and expectations.
At Plunkett Communications Inc. (PCI) – based in Toronto, Canada – we build that foundation with Brand Architecture™ as our proven approach. This is marketing research that delivers the vital insights decision-makers need to create – or enhance – brands and marketing communications.
- Quantitative primary research.
- Qualitative primary research.
- Quant: summary report.
- Qual: summary report.
Including any preceding tasks leading up to this service level.
Description
Buildings rest on a foundation manufactured with concrete and steel. Brands rest on a foundation manufactured with qualitative and quantitative research. Founded in 1989, PCI is a full-service marketing research company located in Toronto, Canada offering value-added, leading-edge qualitative and quantitative research techniques. Areas of research include brand development, communications, consumer attitudes and behaviors, brand tracking, brand renovation, problem solving,
on-site (ethnographic) research and web development studies.
Quantitative Research
- Methodology development.
- Questionnaire designing.
- Sample plan development.
- Summary reporting.
- Full reporting.
- Presenting results.
- Fieldwork with or without data entry.
- Translation of field dox/OE responses.
- Questionnaire/DE programming on – or offline.
- Coding of responses to open ended questions.
- Online reporting.
- Raw data file preparation.
- Data tabulations.
- Advanced statistical analyses.
- Paper aided personal interviewing (PAPI).
- Computer aided personal interviewing (CAPI).
- Central location test using PAPI or CAPI.
- Computer aided web interviewing (CAWI).
- Computer aided telephone interviewing (CATI).
- Mystery shopping – physical visits.
- Mystery shopping – telephone calling.
- Mystery shopping – emailing.
- Mystery shopping – website visits.
- Multi session surveys (e.g. diaries, HUTs).
- Retail observations.
Qualitative Research
- Methodology development.
- Guide and screener development.
- Summary reporting.
- Full reporting.
- Presenting results.
- Recruitment with incentives.
- Moderating.
- Translation of guide and screener.
- Venue, hospitality and equipment.*
- Simultaneous translation to English.
- English transcripts.
* Outsourced.
- Venue based focus group discussions.
- Online focus group discussions.
- Venue based indepth interviews.
- Work place indepth interviews.
- Home based indepth interviews.
- Online indepth interviews.
- Telephone indepth interviews.
- Online bulletin boards.
- Home based observations (e.g. ethnographic studies).
- Retail based observations (e.g. shopping accompaniment).
- Consumers.
- Retailers.
- B2B services.
- Distributors, wholesalers and importers.
- Finished product manufacturers.
- Semi-finished product (component) manufacturers.
- Raw material producers.
- Industry experts, professionals, specialists, industry observers.
- Canada.
- None.
Summary Info
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