Media Monitor Africa
The purpose of the “Media Monitor – Africa” is to give clients valuable insights into how their business are being mentioned in the media, how often it is being mentioned, at what time of the day and if it is actually being featured/mentioned at the time agreed by the parties involved. The information can be used to manage a brand’s reputation, gain PR insights and benchmark the brand against others in the same industry.
Description
Methods
- Listening, reading and viewing intently across a wide spectrum of channels for all mentions of your brand.
- Gauging the overall sentiment of these mentions.
- Stringing together multiple snapshots of brand mentions to follow trends.
- Recording the editorial content of media sources on a continual basis.
Geographical Coverage
- Congo – Democratic Republic.
- Ghana.
- Mauritius.
- Morocco.
- Nigeria.
- Senegal.
- South Africa.
- Tanzania.
- Uganda.
- Zambia.
- Zimbabwe.
Deliverables