IPARS Fieldwork Research Services Ltd

IPARS FIELDWORK RESEARCH SERVICES LTD is a full service marketing research agency formed out of the realization that clients require accurate, timely, quality and uncompromised research data. IPARS has field offices in all the regions of Africa . We do not compromise quality.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
Minimum Service for Primary Research

  • Quant: fieldwork.
  • Qual: recruitment.

Including any preceding tasks leading up to this service level.

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Item ID: NGA07WRA Category:

Description

Profile Summary

Quantitative Research

In-house Consulting Capabilities

  • Survey (methodology) designing.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting in writing.
  • Full reporting in writing.
  • Reporting by means of an in-person executive presentation.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field documents/responses to open ended questions.
  • Programming/hosting (online) questionnaire.
  • Coding of responses to open ended questions.
  • Online reporting/tracking.
  • Raw data file preparation.
  • Data tabulations.
Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using CAPI.
  • Computer aided web interviewing (respondents self-complete) – CAWI.
  • Computer aided telephone interviewing – CATI/WATI.
  • Mystery shopping.
  • Retail observations.
  • Retail census surveys.

Qualitative Research

In-house Consulting Capabilities

  • Survey (methodology) designing.
  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
  • Presenting findings.
Operational Capabilities

  • Recruitment with incentives.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.
  • Simultaneous translation.
  • English transcripts.
Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based in-depth interviews.
  • Work based in-depth interviews.
  • Online in-depth interviews.
  • Telephone in-depth interviews.
  • Home based observations (e.g. ethnographic studies).
  • Retail based observations (shop accompaniment).
  • Online bulletin boards.
Respondents

  • Consumers.
  • Retailers.
  • B2B services.
  • Wholesalers, distributors and importers.
  • Finished product manufacturers.
  • Semi-finished product (component) manufacturers.
  • Raw material producers.
  • Industry experts, professionals, specialists, industry observers.
  • Government officials.
Direct Field Resources

  • Nigeria.
  • Algeria.
  • Angola.
  • Benin.
  • Botswana.
  • Burkina Faso.
  • Burundi.
  • Cameroon.
  • Cape Verde.
  • Central African Republic.
  • Chad.
  • Democratic Republic of the Congo.
  • Egypt.
  • Equatorial Guinea.
  • Eritrea.
  • Ethiopia.
  • Gambia.
  • Ghana.
  • Guinea.
  • Guinea-Bissau.
  • Ivory Coast.
  • Kenya.
  • Lesotho.
  • Liberia.
  • Libya.
  • Malawi.
  • Mali.
  • Mauritania.
  • Morocco.
  • Mozambique.
  • Namibia.
  • Niger.
  • Republic of the Congo.
  • Rwanda.
  • Sao Tome and Principe.
  • Senegal.
  • Sierra Leone.
  • Somalia.
  • South Africa.
  • Sudan.
  • Swaziland.
  • Tanzania.
  • Togo.
  • Tunisia.
  • Uganda.
  • Western Sahara.
  • Zambia.
  • Zimbabwe.
Industry Exclusions

  • None.
Survey Products

  • Continuous tracking surveys: Africa and the Middle East.
  • Omnibus: Africa and the Middle East.
  • Proprietary panel: Africa and the Middle East.
  • Publications.
  • Survey templates.

Summary Info

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