FreeBird – Courage
Courage is a freelance research professional operating in selected sub-Saharan countries in Africa.
Service Range
- Quantitative primary research.
- Qualitative primary research.
Minimum Service for Primary Research
- Quant: fieldwork.
- Qual: recruitment.
Including any preceding tasks leading up to this service level.
Description
Profile Summary
Quantitative Research
In-house Consulting Capabilities
- Survey (methodology) designing.
- Questionnaire designing.
- Sample plan development.
- Summary reporting in writing.
- Full reporting in writing.
- Reporting by means of an in-person executive presentation (incl. online).
Operational Capabilities
- Fieldwork with or without data entry.
- Translation of documents/responses to open-ends.
- Online reporting.
- Preparation of raw data file.
- Data tabulations.
- Advanced statistical analyses.
Data Collection Methods
Qualitative Research- Onsite intercept interviews (CAPI).
- Screened in-person interviews (CAPI).
- Central location tests (CAPI).
- Computer aided web interviewing (respondents self-complete) – CAWI.
- Computer aided telephone interviewing – CATI/WATI.
- Mystery shopping.
- Retail observations.
- Business census surveys.
- Screened in-person interviews (CAPI).
In-house Consulting Capabilities
- Survey (methodology) designing.
- Guide and screener development.
- Summary reporting in writing.
- Full reporting in writing.
- Reporting by means of an in-person executive presentation (incl. online).
Operational Capabilities
- Recruitment with incentives.
- Moderating.
- Translation of guide and screener.
- Simultaneous translation
- Venue, hospitality and equipment.
- English transcripts.
Data Collection Methods
- In-venue focus group discussions.
- Online focus group discussions.
- F2F IDIs at the respondent’s place (work/home).
- In-venue in-depth interviews (e.g. central location).
- Online IDIs.
- Online bulletin boards.
- Retail based observations (shop accompaniment).
- Personal observing/interviewing (e.g. ethnographic studies).
Respondents
- Consumers.
- Retailers.
- B2B services.
- Distributors, wholesalers and importers.
- Finished product manufacturers.
- Semi-finished product (component) manufacturers.
- Raw material producers.
- Industry experts, professionals, specialists, industry observers.
- Government officials.
Field Operations
- South Africa.
- Angola.
- Botswana.
- Malawi.
- Namibia.
- Zimbabwe.
Industry Exclusions
- Medical research may require government approval.
Research Products
- None.
Summary Info
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