Plunkett Communications Inc.

Plunkett Communications Inc.

Brands come in many forms, but each and every one begins with a sound understanding of customer needs and expectations.

At Plunkett Communications Inc. (PCI) – based in Toronto, Canada – we build that foundation with Brand Architecture™ as our proven approach. This is marketing research that delivers the vital insights decision-makers need to create – or enhance – brands and marketing communications.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
Minimum Service for Primary Research

  • Quant: summary report.
  • Qual: summary report.

Including any preceding tasks leading up to this service level.

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Item ID: CAN06WRA Category: Tags: ,

Description

Buildings rest on a foundation manufactured with concrete and steel. Brands rest on a foundation manufactured with qualitative and quantitative research. Founded in 1989, PCI is a full-service marketing research company located in Toronto, Canada offering value-added, leading-edge qualitative and quantitative research techniques. Areas of research include brand development, communications, consumer attitudes and behaviors, brand tracking, brand renovation, problem solving,
on-site (ethnographic) research and web development studies.

Quantitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.

Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field dox/OE responses.
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.
  • Online reporting.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analyses.

Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI).
  • Mystery shopping – physical visits.
  • Mystery shopping – telephone calling.
  • Mystery shopping – emailing.
  • Mystery shopping – website visits.
  • Multi session surveys (e.g. diaries, HUTs).
  • Retail observations.

Qualitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.

Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.*
  • Simultaneous translation to English.
  • English transcripts.

* Outsourced.

Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Online indepth interviews.
  • Telephone indepth interviews.
  • Online bulletin boards.
  • Home based observations (e.g. ethnographic studies).
  • Retail based observations (e.g. shopping accompaniment).

Respondents

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Finished product manufacturers.
  • Semi-finished product (component) manufacturers.
  • Raw material producers.
  • Industry experts, professionals, specialists, industry observers.

Direct Field Resources

  • Canada.

Excluded Industry Sectors

  • None.

Summary Info

Member type:

Geographical coverage:

Countries:

Resident operations:

Service types:

,

Year founded:

Joined WRA in:

Full time staff in listed country:

In-house resident facilities (this listing):

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