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QuickSurvey - Retail - Ready-Reckoner
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Which retail sector(s) are you targeting for the survey you need?


By default, the target respondent at the retail establishment is the shopfloor manager or supervisor. If this is the right respondent for your survey, please skip this question. Else, please provide a description of the respondent in terms of designation and responsibilities.

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In which country or countries are interested?

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What is the sample size you require? Minium of 200 and maximum of 1,000 for anyone country.

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How many minutes do you expect a respondent needs to answer your questions in QuickSurvey? Minimum is 5 minutes, maxium is 20 minutes.

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What is the expected incidence rate (IR)of the retail sector you target? The lowest acceptable is 50%. For the purpose of a cost estimate, the IR is the percentage of the adult population in the country that has visited the defined retail sector at least once in the past 30 days

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How many questions of any type do you consider including in QuickSurvey? Exclude standard retail profiling questions such as type of merchandise or service, region, neighbourhood classification and number of employees.

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How many of these questions do you expect are the more complex types such as long open ended or array questions (rows and columns)?

 
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