Topic

This is a survey to understand usage and attitudes among warehouse managers towards fleet management systems for forklifts.

Research Locations

• Canada.
• United States.

No regional quotas.

Target Respondents

For the purpose of the quotation, assume an IR of 40% of the warehousing population.

• Warehouse managers or regional managers with responsibility for fleet management systems (FMS).
• Minimum of 30 forklift trucks at the location. Electrified manual pallet trucks, class 3.1, should not dominate the fleet
• Sample split favours warehouses using a FMS.
• At least 42% of respondents need to be familiar with pricing of FMS.
• Only one interview per company.

Methodology

• Online IDIs.
• The main task is recruitment with moderating an option.
• The discussions to be screen recorded.
• LoI is 60 minutes.
• Reruitment through free find.
• Assume this to be a blind survey.

Sample and Distribution of Respondents

The survey has a quota for a specific (as yet to be confirmed) brand of FMS set against a competitor. For the purpose of this quotation, assume an IR of 40%. Good industry mix, including Transport & Logistics, Food & Beverage Retail, E-Commerce / Consumer Retail, Industrial Production.

Canada

• Option 1: Total of 12 IDIs with FMS users.
• Option 2: Total of 8 IDIs with FMS users.

United States

• Option 1: Total of 48 IDIs of which 40 with FMS users and 8 with non-users.
• Option 2: Total of 36 IDIs of which 28 with FMS users and 8 with non-users.

Deliverables

Without moderating: no tactile outputs. Service only.  With moderating: screen recordings.

Tasks

Survey Partner

• Recruitment.
• Incentives including management.
• Greet-hosting: ensuring respondents attend on time and introduce them to the moderator online.
• Moderating is optional.

WRA/Client

• Online screener in English.
• Moderating (optional).
• Arranging webmeeting app.
• Transcripts.
• Content analysis and reporting.

Project Timeline

April 2026.

Client Type

Market research firm in North America. WRA client.