Topic

Agricultural technologies

Research Locations

• Canada.
• United States.

No regional quotas.

Target Respondents

• Greenhouse growers (tomato, bell pepper, cucumber, soft fruits/beries).
• Biologicals users, with at least 50% ever users of Koppert.

Biologicals are innovative agricultural technologies that harness the power of nature to protect and improve crops. The products diversify the farmer’s toolbox to manage and benefit food production, protecting and improving plants’ resilience against our increasingly stressed environment.

Koppert is a global market leader in biological crop protection and natural pollination. Koppert commands a top-tier market share within the specialized sector of agricultural biological control agents and is a market leader in the development of sustainable, non-chemical solutions.

Methodology

• Method: online interviews (CAWI).
• CATI is an option, but CAWI is likely to be more effective.
• We are looking at sampling only (or in case of CATI with interviewing) with WRA or the client programming and hosting the questionnaire in English.
• Maximum LoI is 30 minutes.

Sample

30 respondents in Canada and 30 in the US. Total of 60. No regional quotas.

Deliverables

No tactile outputs. Service only.

Tasks

Survey Partner

• Recruitment.
• Questionnaires' completion.
• Incentives and their distribution to respondents.

WRA/Client

• Online questionnaire in English.
• Providing links for questionnaire completions.

Project Timeline

March 2026.

Client Type

Market research firm. WRA client.