Research Topic
This is a one-year brand visibility and paid/earned media campaign evaluation survey in Egypt for a global elevator and vertical-mobility manufacturer. To measure the impact of this campaign, the client considers conducting a pre- and post-brand lift study among key decision-maker groups in the construction, real-estate, and building-operations ecosystem.
Key Measurement Areas
- Awareness: unaided & aided.
- Familiarity & brand salience.
- Perceptions: innovation, safety, reliability, service quality.
- Brand Equity & Trust: trust & credibility, quality of service interactions, reputation vs. key competitors.
- Consideration & Purchase Intent: consideration for new elevator equipment, consideration for service/maintenance contracts, current vs. expected future preference.
- Purchase/Selection Drivers: drivers & barriers to selection, key decision criteria and pain points.
- Competitor benchmarking: feasibility of including major competitors, recommended competitive set size.
Research Locations
- Egypt.
- There are no regional quotas but assume the survey requires a good geographical spread of respondents.
Target Respondents
A representative mix from the following professional groups:
- Architects.
- Engineering consultants.
- Commercial property developers.
- General contractors.
- Building owners.
- Building managers.
- Condominium representatives.
- Facility managers.
Research Methodology
- A pre- and post campaign evaluation. The latter takes place 12 months after completion of the base survey.
- Note that the second wave cannot include respondents interviewed for the first wave.
- CATI using an online questionnaire.
- LoI is 20 minutes.
- The client is responsible for programming and hosting the questionnaire in English and Arabic.
- Recruitment through free-find.
Total Sample and Quotas
- The sample is at your discretion, depending on what you consider is feasibile.
Quality Control
- Ensuring respondents are who they claim to be in terms of screening criteria.
- Minimum of 30% call-backs per interviewer.
- The client provides access to the responses database for QA and progress tracking purposes.
Required Service from Survey Partner
- Attending a 40-minute online project briefing.
- Support in sample plan development.
- Recruitment.
- Interviewing.
- Incentives and their management.
- Quality control.
- Project management.
Client/WRA Responsibilities
- Documenting project instructions.
- Finalising sample plan.
- Programming and hosting questionnaire in English and Arabic.
Tactile Outputs
- No tactile outputs. Service only.
Project Timeline
Q1 2026.
Client Type
Market research agency. This is a new WRA client.
