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RFQ 2565-AI Efficiency-B2B-QN-WAPI-IN.JP.MY.TH

Research Topic

Measure the AI efficiency gap across large enterprises in India and selected other APAC countries; understand the technical and organisational barriers restricting AI value realisation, and benchmark performance through an AI Efficiency Index.

Research Locations

  • India.
  • Japan.
  • Malaysia.
  • Thailand.
  • There are no regional quotas within each country but assume the survey requires a good geographical spread of respondents.

Target Respondents

  • CXOs, CIOs and CTOs of large companies only with more than 500 employees.
  • Industries: Telecom, Healthcare, Technology, Pharmaceuticals, Media & Entertainment.

Research Methodology

  • CATI or online personal interviewing (WAPI), using a web meeting app. A combination of the two is also possible.
  • LoI is 20 minutes.
  • The survey uses a structured questionnaire with a generous helping of open-ended questions.
  • In India and Malaysia the questionnaire will be in English. In Japan and Thailand it will be in Japanese and Thai respectively.
  • The client programs and hosts the questionnaire.
  • Recruitment through free-find including from a consumer panel or any other database.

Sample

  • The sample size is at your discretion and depends on what you consider feasible in each market.

Quality Control

  • Ensuring respondents are who they claim to be in terms of screening criteria.
  • Minimum of 30% call-backs per interviewer.
  • The client provides access to responses for QA and progress tracking purposes.

Required Service from Survey Partner

  • Attending 40 minutes' online project briefing.
  • Recruitment.
  • Interviewing.
  • Incentives and their management. 
  • Quality control.
  • Project/field management.

Client/WRA Responsibilities

  • Documented field instructions and briefing.
  • Programming and hosting the questionnaire in Engllsh, Japanese and Thai.
  • 40 minutes' project briefing.

Tactile Outputs

  • No tactile outputs. Service only.

Project Timeline

Q1 2026.

Client Type

Market research agency. This is a new WRA client.

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Are you interested in bidding for this survey?  If you do not offer all the requested services, you may simply quote for those for which you have the capabilities.

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