Research Topic
Usage and attitude survey regarding HP laptops.
Research Locations
Geneva, Switzerland.
Target Respondents
- Swiss nationals only.
- Must speak English.
- Gender: 50% male, 50% female.
- Tech savviness: mix of beginner to advanced.
- Age groups: 18–24 years (students, early professionals) and 25–40 years (working professionals, freelancers, creators).
- Must have an HP laptop for personal use or for gaming purposes.
Research Methodology
- Online IDIs.
- Expected duration of IDIs averages 60 minutes.
- Screen recorded.
- This is a recruitment assignment only. The client handles the moderating and web meeting platform.
- Recruitment through free-find.
Distribution of Respondents
Total number of online IDIs is 3.
- Gender: Male: 2; female: 1.
- Age: 18-24: 2; 25-40: 1.
- HP usage: primarily for personal use: 2; primarily for gaming 1.
- Purchased HP laptop: within the past year: 2; more than one year ago: 1.
Quality Control
- Limited PII required: name and email address. This is for QA only and we can sign an NDA if required.
Required Service from Survey Partner
- Recruitment.
- Completion of online recruitment screener.
- Incentives and their distribution to respondents.
- Attending 20 minutes online recruitment briefing.
- Quality control
Client/WRA Responsibilities
- 15-minute recruitment briefing.
- Online recruitment screener in English.
- Moderating.
- Web meeting platform.
- Arranging session scheduling.
Tactile Deliverables
There are no tactile outputs. Service only.
Project Timeline
Recruitment to start immediately with moderation completion before the end of November.
Client Type
Market research agency.