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2557 Healthcare Insurance USA and Europe

Research Topic

Better understand the needs of companies in relation to health solutions for their employees. In addition to analyse the positioning and offering of current market players.

Research Locations
  • France.
  • Germany.
  • Italy.
  • United Kingdom.
  • United States.
Target Respondents
Organisations
  • Multinationals and SMEs from different sectors and industries (depending on origin and location of headquarters).
  • Insurance brokers.
Individuals
  • Role: HR, Compensation and Benefits, Risk Managers, Business Units, etc.
  • Must be comfortable expressing themselves in English.
Research Methodology
1 Online Focus Group
  • 6 Respondents per group.
  • Discussion in English.
  • Mixed respondents by country of residence.
  • Recruitment through free-find.
  • Over-recruitment for standby-respondents in case of no-shows.
  • Expected duration of the discussion is 150 minutes.
  • The client handles the moderating.
  • Screen recorded.
10 Online IDIs
  • Discussion in English.
  • Expected duration of each discussion averages 60 minutes.
  • 1-2 interviews per country (see quotation grid).
  • Recruitment through free-find.
  • Over-recruitment for standby-respondents in case of no-shows.
  • The client handles the moderating.
  • Screen recorded.

Distribution of IDIs

Country MNCs SMEs Brokers Total
         
USA 2 1 1 4
Germany 1 1 0 2
UK 1 0 1 2
France 1 0 0 1
Italy 1 0 0 1
         
Total 6 2 2 10

Quality Control
  • Limited PII required: name, designation, represented organisation and email address. This is for QA only and we can sign an NDA if required.
  • Ensuring that respondents are who they claim to be, ideally through such evidence as LinkedIn, other social media or websites.
Required Service from Survey Partner
  • Recruitment.
  • Completion of online recruitment screener.
  • Incentives and distribution to respondents.
  • Online meeting platform (e.g. Teams, Google Meet).
  • Technical hosting: ensuring respondents show up at the right time and introduce them to the moderator.
  • Attending one hour briefing.
  • Quality control
Client/WRA Responsibilities
  • Interviewing guide and briefing materials in English.
  • One hour online briefing.
  • Online recruitment screener in English.
Tactile Deliverables

There are no tactile outputs. Service only.

Project Timeline
  • Preparations for the survey kick off at the beginning of December.
  • Recruitment during the second half of December and early January 2026
  • Moderating scheduled for 8-21 January 2026.
Client Type

Market research agency.

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