South & Central America Electric Hair Brush Market Forecast to 2030
South & Central America Electric Hair Brush Market Forecast to 2030 – Regional Analysis – By Product Type (Round Brush and Flat Brush), Category (Men, Women, and Unisex), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)
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Description
Celebrity Endorsements and Social Media Campaigns
Nowadays, marketing has moved beyond commercial advertising. Recently, social media platforms have been on the rise as the top way to promote businesses. YouTube videos and celebrity promotions on social media platforms such as Instagram and Twitter have significantly increased the demand for hair care appliances such as electric hair brushes across the globe. Moreover, there is an emerging trend of promoting hair care appliances on social media platforms. These platforms also have integrated shopping facilities, allowing influencers and hairstylists to market electric hair brushes online. An increased number of campaigns on fashion style in social media forums, including YouTube, Facebook, and Pinterest, has played a vital role in promoting awareness regarding improving various aspects of grooming. This trend is inevitable in all age groups, particularly college students and young working-class professionals. Thus, social media and celebrity influence are further expected to create a new trend in the electric hair brush market.
South & Central America Electric Hair Brush Market Overview
The South & Central America electric hair brush market is segmented into Brazil, Argentina, and the Rest of South & Central America. The increasing adoption of hair styling products among working women in Brazil and Argentina has surged the adoption of electric hair brushes. In addition, the rising awareness regarding new hairstyles, such as curls or straightened hair, among millennials has further propelled the market growth.
Further, the rising number of supermarkets and hypermarkets and business expansion by key players in the region are significantly contributing to the overall growth of the market in the region. Attractive discount offers and schemes by retail chains, coupled with the availability of various brands, have increased the consumer preference to shop from retail outlets, thereby surging the market growth. Moreover, the population in the region is opting for styling hair at home rather than visiting the salon.
South & Central America Electric Hair Brush Market Revenue and Forecast to 2030 (US$ Million)
South & Central America Electric Hair Brush Market Segmentation
The South & Central America electric hair brush market is segmented into product type, category, distribution channel, and country.
Based on product type, the South & Central America electric hair brush market is bifurcated into round brush and flat brush. The flat brush segment held a larger share of the South & Central America electric hair brush market in 2022.
Based on category, the South & Central America electric hair brush market is segmented into men, women, and unisex. The women segment held the largest share of the South & Central America electric hair brush market in 2022.
Based on distribution channel, the South & Central America electric hair brush market is segmented into the supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarkets and hypermarkets segment held the largest share of the South & Central America electric hair brush market in 2022.
Based on country, the South & Central America electric hair brush market is segmented into Brazil, Argentina, and the Rest of South and Central America. The Rest of South & Central America dominated the South & Central America electric hair brush market in 2022
Koninklijke Philips NV, Revlon Inc, Vega Industries Pvt Ltd, Conair LLC, L’ange Hair Inc, and Apalus Inc are some of the leading companies operating in the South & Central America electric hair brush market.
Summary Info
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According to the Research Team’ research, the South & Central America electric hair brush market was valued at US$ 34.79 million in 2022 and is expected to reach US$ 46.93 million by 2030, registering a CAGR of 3.8% from 2022 to 2030. Technological advancements in hair styling products and innovative product launches are the critical factors attributed to the South & Central America electric hair brush market expansion.
In the ever-evolving world of fashion and beauty, hair styling is crucial in defining personal style and enhancing overall appearance. Technological advancements have transformed the landscape of hair styling, offering a wide range of innovative appliances and technologies. For instance, in 2022, Revlon updated its popular One-Step Volumizer with the introduction of its new and enhanced One-Step Volumizer Plus 2.0. The newly launched product is a softer version of the original One-Step Volumizer. The company launched One-Step Root Booster, a styler for shorter stylers and bangs. Moreover, with the rising consumer awareness about UV protection, manufacturers are developing electric hair care appliances with UV protection technology to cater to the rising consumer demand. Thus, technological advancements by crucial market players are anticipated to offer lucrative opportunities for the electric hairbrush market during the forecast period.
Thus, social media and celebrity influence are further expected to create a new trend in the electric hair brush market.
On the contrary, hair damage caused by electric hair brushes South & Central America electric hair brush market.
Based on product type, the South & Central America electric hair brush market is bifurcated into round brush and flat brush. The flat brush segment held 61.5% share of South & Central America electric hair brush market in 2022, amassing US$ 21.38 million. It is projected to garner US$ 27.46 million by 2030 to expand at 3.2% CAGR during 2022-2030.
In terms of category, the South & Central America electric hair brush market is categorized into men, women, and unisex. The women segment held 58.5% share of South & Central America electric hair brush market in 2022, amassing US$ 20.36 million. It is projected to garner US$ 27.22 million by 2030 to expand at 3.7% CAGR during 2022-2030.
Based on distribution channel, the South & Central America electric hair brush market is segmented into supermarkets and hypermarkets, specialty stores, online retail. and others. The supermarkets and hypermarkets segment held 36.1% share of South & Central America electric hair brush market in 2022, amassing US$ 12.57 million. It is projected to garner US$ 16.71 million by 2030 to expand at 3.6% CAGR during 2022-2030.
By country, the South & Central America electric hair brush market has been categorized into Brazil, Argentina, and the Rest of South and Central America. Our regional analysis states that the Rest of South and Central America captured 46.2% share of South & Central America electric hair brush market in 2022. It was assessed at US$ 16.06 million in 2022 and is likely to hit US$ 20.35 million by 2030, exhibiting a CAGR of 3.0% during 2022-2030.
Key players operating in the South & Central America electric hair brush market are Koninklijke Philips NV, Revlon Inc, Vega Industries Pvt Ltd, Conair LLC, L’ange Hair Inc, and Apalus Inc, among others.
In 2022, Revlon Inc. launched a gentler version of its viral hair dryer brush.
In 2020, Revlon Inc. launched a new version of its best-selling one-step hair dryer tool.
o Highlights key business priorities in order to assist companies to realign their business strategies.
o The key findings and recommendations highlight crucial progressive industry trends in South & Central America electric hair brush market, thereby allowing players across the value chain to develop effective long-term strategies.
o Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
o Scrutinize in-depth South & Central America market trends and outlook coupled with the factors driving the market, as well as those hindering it.
o Enhance the decision-making process by understanding the strategies that underpin security interest with respect to client products, segmentation, pricing, and distribution
TABLE OF CONTENTS
1. Introduction
1.1 the Research Team Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Market Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
3.4 Limitations and Assumptions
4. South & Central America Electric Hair Brush Market Landscape
4.1 Overview
4.2 Porter’s Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers
4.3.2 Manufacturers
4.3.3 Distributors/Suppliers
4.3.4 Distribution Channels
4.3.5 End Consumers
4.4 List of Vendors
5. South & Central America Electric Hair Brush Market – Key Industry Dynamics
5.1 Market Drivers
5.1.1 Rising Adoption of Hair Care Appliances, Especially Among Women
5.1.2 Innovative Product Launches by Key Market Players
5.2 Market Restraints
5.2.1 Hair Damage Caused by Electric Hair Brushes
5.3 Market Opportunities
5.3.1 Technological Advancements in Hair Styling Products
5.4 Future Trends
5.4.1 Celebrity Endorsements and Social Media Campaigns
5.5 Impact of Drivers and Restraints:
6. Electric Hair Brush Market – South & Central America Market Analysis
6.1 Electric Hair Brush Market Revenue (US$ Million), 2020 – 2030
6.2 Electric Hair Brush Market Forecast and Analysis
7. South & Central America Electric Hair Brush Market Analysis – Product Type
7.1 Round Brush
7.1.1 Overview
7.1.2 Round Brush Market Revenue and Forecast to 2030 (US$ Million)
7.2 Flat Brush
7.2.1 Overview
7.2.2 Flat Brush Market Revenue and Forecast to 2030 (US$ Million)
8. South & Central America Electric Hair Brush Market Analysis – Category
8.1 Men
8.1.1 Overview
8.1.2 Men Market Revenue, and Forecast to 2030 (US$ Million)
8.2 Women
8.2.1 Overview
8.2.2 Women Market Revenue, and Forecast to 2030 (US$ Million)
8.3 Unisex
8.3.1 Overview
8.3.2 Unisex Market Revenue, and Forecast to 2030 (US$ Million)
9. South & Central America Electric Hair Brush Market Analysis – Distribution Channel
9.1 Supermarkets and Hypermarkets
9.1.1 Overview
9.1.2 Supermarkets and Hypermarkets Market Revenue, and Forecast to 2030 (US$ Million)
9.2 Specialty Stores
9.2.1 Overview
9.2.2 Specialty Stores Market Revenue, and Forecast to 2030 (US$ Million)
9.3 Online Retail
9.3.1 Overview
9.3.2 Online Retail Market Revenue, and Forecast to 2030 (US$ Million)
9.4 Others
9.4.1 Overview
9.4.2 Others Market Revenue, and Forecast to 2030 (US$ Million)
10. South & Central America Electric Hair Brush Market – Country Analysis
10.1 South and Central America
10.1.1 South and Central America Electric Hair Brush Market Overview
10.1.2 South and Central America Electric Hair Brush Market, Key Country – Revenue 2022 (US$ Million)
10.1.3 South and Central America Electric Hair Brush Market Revenue and Forecasts and Analysis – By Countries
10.1.3.1 South and Central America Electric Hair Brush Market Breakdown by Country
10.1.3.2 Brazil Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
10.1.3.2.1 Brazil Electric Hair Brush Market Breakdown by Product Type
10.1.3.2.2 Brazil Electric Hair Brush Market Breakdown by Category
10.1.3.2.3 Brazil Electric Hair Brush Market Breakdown by Distribution Channel
10.1.3.3 Argentina Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
10.1.3.3.1 Argentina Electric Hair Brush Market Breakdown by Product Type
10.1.3.3.2 Argentina Electric Hair Brush Market Breakdown by Category
10.1.3.3.3 Argentina Electric Hair Brush Market Breakdown by Distribution Channel
10.1.3.4 Rest of South and Central America Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
10.1.3.4.1 Rest of South and Central America Electric Hair Brush Market Breakdown by Product Type
10.1.3.4.2 Rest of South and Central America Electric Hair Brush Market Breakdown by Category
10.1.3.4.3 Rest of South and Central America Electric Hair Brush Market Breakdown by Distribution Channel
11. Industry Landscape
11.1 Overview
11.2 Expansion
11.3 New Product Development
11.4 Other Business Strategies
12. Company Profiles
12.1 Koninklijke Philips NV
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Revlon Inc
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Vega Industries Pvt Ltd
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Conair LLC
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 L’ange Hair Inc
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 Apalus Inc
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
13. Appendix
LIST OF TABLES
Table 1. Electric Hair Brush Market Segmentation
Table 2. List of Raw Material Suppliers in Value Chain
Table 3. List of Manufacturers in Value Chain
Table 4. List of Retailers
Table 5. Electric Hair Brush Market Revenue and Forecasts To 2030 (US$ Million)
Table 6. South & Central America Electric Hair Brush Market Revenue and Forecasts To 2030 (US$ Million) – Product Type
Table 7. South & Central America Electric Hair Brush Market Revenue and Forecasts To 2030 (US$ Million) – Category
Table 8. South & Central America Electric Hair Brush Market Revenue and Forecasts To 2030 (US$ Million) – Distribution Channel
Table 9. Brazil Electric Hair Brush Market Revenue and Forecasts To 2030 (US$ Million) – By Product Type
Table 10. Brazil Electric Hair Brush Market Revenue and Forecasts To 2030 (US$ Million) – By Category
Table 11. Brazil Electric Hair Brush Market Revenue and Forecasts To 2030 (US$ Million) – By Distribution Channel
Table 12. Argentina Electric Hair Brush Market Revenue and Forecasts To 2030 (US$ Million) – By Product Type
Table 13. Argentina Electric Hair Brush Market Revenue and Forecasts To 2030 (US$ Million) – By Category
Table 14. Argentina Electric Hair Brush Market Revenue and Forecasts To 2030 (US$ Million) – By Distribution Channel
Table 15. Rest of South and Central America Electric Hair Brush Market Revenue and Forecasts To 2030 (US$ Million) – By Product Type
Table 16. Rest of South and Central America Electric Hair Brush Market Revenue and Forecasts To 2030 (US$ Million) – By Category
Table 17. Rest of South and Central America Electric Hair Brush Market Revenue and Forecasts To 2030 (US$ Million) – By Distribution Channel
LIST OF FIGURES
Figure 1. Electric Hair Brush Market Segmentation, By Country
Figure 2. Porter’s Five Forces Analysis
Figure 3. Ecosystem: Electric Hair Brush Market
Figure 4. Electric Hair Brush Market – Key Industry Dynamics
Figure 5. Impact Analysis of Drivers and Restraints
Figure 6. South & Central America Electric Hair Brush Market Revenue (US$ Million), 2020 – 2030
Figure 7. South & Central America Electric Hair Brush Market Share (%) – Product Type, 2022 and 2030
Figure 8. Round Brush Market Revenue and Forecasts To 2030 (US$ Million)
Figure 9. Flat Brush Market Revenue and Forecasts To 2030 (US$ Million)
Figure 10. South & Central America Electric Hair Brush Market Share (%) -Category, 2022 and 2030
Figure 11. Men Market Revenue and Forecasts To 2030 (US$ Million)
Figure 12. Women Market Revenue and Forecasts To 2030 (US$ Million)
Figure 13. Unisex Market Revenue and Forecasts To 2030 (US$ Million)
Figure 14. South & Central America Electric Hair Brush Market Share (%) -Distribution Channel, 2022 and 2030
Figure 15. Supermarkets and Hypermarkets Market Revenue and Forecasts To 2030 (US$ Million)
Figure 16. Specialty Stores Market Revenue and Forecasts To 2030 (US$ Million)
Figure 17. Online Retail Market Revenue and Forecasts To 2030 (US$ Million)
Figure 18. Others Market Revenue and Forecasts To 2030 (US$ Million)
Figure 19. South and Central America Electric Hair Brush Market, Key Country – Revenue 2022 (US$ Million)
Figure 20. South and Central America Electric Hair Brush Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 21. Brazil Electric Hair Brush Market Revenue and Forecasts To 2030 (US$ Million)
Figure 22. Argentina Electric Hair Brush Market Revenue and Forecasts To 2030 (US$ Million)
Figure 23. Rest of South and Central America Electric Hair Brush Market Revenue and Forecasts To 2030 (US$ Million)
The List of Companies – South & Central America Electric Hair Brush Market
1. Koninklijke Philips NV
2. Revlon Inc
3. Vega Industries Pvt Ltd
4. Conair LLC
5. L’ange Hair Inc
6. Apalus Inc
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