The Young Cambodian Consumer During COVID-19 – 2020
This market research report looks at the current spending patterns and aspirations of young consumers in Cambodia during August and September of 2020.
This market research report looks at the current spending patterns and aspirations of young consumers in Cambodia during August and September of 2020. It is based on a collaborative market research project completed by a WRA member Cambodia and a UK based agency that specialises in market strategy, operations and consulting.
The project involved a 20-minute online survey with over 100 consumers in Cambodia – in Phnom Penh and surrounding region – to examine four core question areas:
- How has consumer spending in Cambodia changed over the last 6 months, in terms of products bought and absolute spending?
- How has consumer spending by online and in-store channels changed?
- Has COVID directly changed how consumers behave?
- What would drive a revival in consumer spending?
The results of the analysis are presented in a 25-page report with data charts and summary conclusions.
Table of Contents
- Methodology note.
- Consumers and COVID in Cambodia.
- Consumer spending.
- Confidence in spending.
- Spending on consumer goods: the last 6 months.
- Spending on consumer goods: the next 6 months.
- Spending outlook and ‘early recovery’ categories.
- How much do consumers actually spend.
- Favourite products.
- Purchase channels.
- In store vs online.
- Drivers of in-store shopping.
- Drivers of online shopping.
- Impact of COVID on shopping behaviour.
- Promoting extra consumer spend.
- How to encourage more consumer spending.
- Products and treats that will drive spending.
- What will trigger the next purchase?
- Annex 1: Research sample.
- Annex 2: Agency credentials.
The report contains 25 pages.
Deliverables & Terms
- One PDF report in electronic format.
- Supporting data tables in MS Excel.
- Supporting graphs in MS Excel.
The report is available immediately after placing the order.
Terms of Payment
The settlement of half of the fee is payable upon ordering the report and the balance upon receipt.