Middle East & Africa Mezcal Market Forecast to 2030

According to the Research Team research, the Middle East & Africa mezcal market was valued at US$ 22.92 million in 2022 and is expected to reach US$ 34.71 million by 2030, registering a CAGR of 5.3% from 2022 to 2030. Increase in demand for luxury and premium beverages are among the critical factor attributed to the Middle East & Africa mezcal market expansion.

The rising demand for luxury and premium beverages has emerged as a driving force for the Mezcal market. One significant catalyst for this trend is the increase in disposable income among consumers. As people’s earnings have grown, they are more inclined to allocate a portion of their budget to indulging in high-end spirits such as Mezcal. This has opened up opportunities for premium Mezcal brands to thrive as consumers seek distinctive, elevated drinking experiences. Additionally, the influence of millennials cannot be understated. This demographic cohort has shown a particular penchant for spending on high-end beverages, driven by a desire for quality, authenticity, and unique flavor profiles. Mezcal aligns perfectly with these preferences, offering a handcrafted and artisanal product that resonates with the millennial demographic, contributing significantly to the surge in demand. Moreover, the evolution of consumer preferences plays a pivotal role in driving the Mezcal market. Modern consumers increasingly seek unique and sophisticated spirits that go beyond the ordinary. With its intricate production process, smoky notes, and distinct flavors, Mezcal aligns well with this shift. It has become a symbol of refined taste and has gained a reputation as a premium beverage choice, attracting discerning consumers looking for a more elevated drinking experience. The burgeoning cocktail culture has further contributed to Mezcal’s ascent in the luxury beverage market. Mixologists and bartenders have embraced Mezcal as a versatile and premium ingredient for crafting unique and innovative cocktails. Its smoky and complex flavors add depth and character to drinks, making it a sought-after choice in upscale bars and restaurants. This has heightened Mezcal’s visibility and spurred consumer interest in recreating these upscale cocktail experiences at home, further driving demand. Lastly, the perception of Mezcal as a luxury product has been amplified by effective marketing strategies and distinctive packaging. Premium Mezcal brands have invested in sophisticated branding highlighting the product’s artisanal origins, emphasizing its exclusivity. This marketing approach has attracted consumers looking for status symbols and unique gifting options, bolstering the demand for Mezcal in the luxury spirits market.

On the contrary, stringent regulations hampers the Middle East & Africa mezcal market.

Based on product type, the Middle East & Africa mezcal market is segmented into joven, reposado, anejo, and others. The joven segment held 70.8% share of Middle East & Africa mezcal market in 2022, amassing US$ 16.22 million. It is projected to garner US$ 24.27 million by 2030 to expand at 5.2% CAGR during 2022-2030.

In terms of category, the Middle East & Africa mezcal market is bifurcated into 100% agave and blend. The 100% agave segment held 88.0% share of Middle East & Africa mezcal market in 2022, amassing US$ 20.17 million. It is projected to garner US$ 30.71 million by 2030 to expand at 5.4% CAGR during 2022-2030.

By distribution channel, the Middle East & Africa mezcal market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held 66.6% share of Middle East & Africa mezcal market in 2022, amassing US$ 15.27 million. It is projected to garner US$ 22.70 million by 2030 to expand at 5.1% CAGR during 2022-2030.

Based on country, the Middle East & Africa mezcal market has been categorized into South Africa, the UAE, and the Rest of Middle East & Africa. Our regional analysis states that the Rest of Middle East & Africa captured 63.7% share of Middle East & Africa mezcal market in 2022. It was assessed at US$ 14.60 million in 2022 and is likely to hit US$ 21.77 million by 2030, exhibiting a CAGR of 5.1% during 2022-2030.

Key players operating in the Middle East & Africa mezcal market are Bacardi Martini BV, Davide Campari Milano NV, Diageo Plc, and Pernod Richard SA, among others.

In July 2020, Pernod Ricard SA announced its collaboration with premium mezcal brand Ojo de Tigre, a traditional Mexican spirit. Ojo de Tigre is a small-batch, artisanal mezcal crafted according to ancient traditions.

1. Introduction
1.1 the Research Team Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Middle East & Africa Mezcal Market Landscape
4.1 Overview
4.3 Porter’s Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Buyers
4.3.3 Threat of New Entrants
4.3.4 Intensity of Competitive Rivalry
4.3.5 Threat of Substitutes
4.4 Ecosystem Analysis
4.4.1 Raw Materials:
4.4.2 Manufacturing Process:
4.4.3 Distribution Channel:
5. Middle East & Africa Mezcal Market – Key Industry Dynamics
5.1 Market Drivers
5.1.1 Increase in Demand for Luxury and Premium Beverages
5.1.2 Rise in Availability of Alcoholic Beverages on E-Commerce Platforms
5.2 Restraints
5.2.1 Stringent Regulations Sustainability and Authenticity
5.3 Opportunities
5.3.1 Increasing Demand for Craft Spirits
5.4 Future Trends
5.4.1 Flavor Innovations
5.5 Impact of Drivers and Restraints:
6. Mezcal Market – Middle East & Africa Market Analysis
6.1 Overview
6.2 Mezcal Market Revenue (US$ Million), 2020 – 2030
6.3 Mezcal Market Forecast and Analysis
7. Middle East & Africa Mezcal Market Analysis – Product Type
7.1 Joven
7.1.1 Overview
7.1.2 Joven Market Revenue and Forecast to 2030 (US$ Million)
7.2 Reposado
7.2.1 Overview
7.2.2 Reposado Market Revenue and Forecast to 2030 (US$ Million)
7.3 Anejo
7.3.1 Overview
7.3.2 Anejo Market Revenue and Forecast to 2030 (US$ Million)
7.4 Others
7.4.1 Overview
7.4.2 Others Market Revenue and Forecast to 2030 (US$ Million)
8. Middle East & Africa Mezcal Market Analysis – Category
8.1 100% Agave
8.1.1 Overview
8.1.2 100% Agave Market Revenue, and Forecast to 2030 (US$ Million)
8.2 Blend
8.2.1 Overview
8.2.2 Blend Market Revenue, and Forecast to 2030 (US$ Million)
9. Middle East & Africa Mezcal Market Analysis – Distribution Channel
9.1 Supermarkets and Hypermarkets
9.1.1 Overview
9.1.2 Supermarkets and Hypermarkets Market Revenue, and Forecast to 2030 (US$ Million)
9.2 Specialty Stores
9.2.1 Overview
9.2.2 Specialty Stores Market Revenue, and Forecast to 2030 (US$ Million)
9.3 Online Retail
9.3.1 Overview
9.3.2 Online Retail Market Revenue and Forecast to 2030 (US$ Million)
9.4 Others
9.4.1 Overview
9.4.2 Others Market Revenue, and Forecast to 2030 (US$ Million)
10. Middle East & Africa Mezcal Market – by Country Analysis
10.1 Middle East & Africa
10.1.1 Middle East & Africa Mezcal Market Breakdown by Country
10.1.2 South Africa Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
10.1.2.1 South Africa Mezcal Market Breakdown by Product Type
10.1.2.2 South Africa Mezcal Market Breakdown by Category
10.1.2.3 South Africa Mezcal Market Breakdown by Distribution Channel
10.1.3 UAE Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
10.1.3.1 UAE Mezcal Market Breakdown by Product Type
10.1.3.2 UAE Mezcal Market Breakdown by Category
10.1.3.3 UAE Mezcal Market Breakdown by Distribution Channel
10.1.4 Rest of Middle East & Africa Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
10.1.4.1 Rest of Middle East & Africa Mezcal Market Breakdown by Product Type
10.1.4.2 Rest of Middle East & Africa Mezcal Market Breakdown by Category
10.1.4.3 Rest of Middle East & Africa Mezcal Market Breakdown by Distribution Channel
11. Company Profiles
11.1 Davide Campari Milano NV
11.1.1 Key Facts
11.1.2 Business Description
11.1.3 Products and Services
11.1.4 Financial Overview
11.1.5 SWOT Analysis
11.1.6 Key Developments
11.2 Bacardi-Martini BV
11.2.1 Key Facts
11.2.2 Business Description
11.2.3 Products and Services
11.2.4 Financial Overview
11.2.5 SWOT Analysis
11.2.6 Key Developments
11.3 Diageo Plc
11.3.1 Key Facts
11.3.2 Business Description
11.3.3 Products and Services
11.3.4 Financial Overview
11.3.5 SWOT Analysis
11.3.6 Key Developments
11.4 Pernod Ricard SA
11.4.1 Key Facts
11.4.2 Business Description
11.4.3 Products and Services
11.4.4 Financial Overview
11.4.5 SWOT Analysis
11.4.6 Key Developments
12. Appendix

Table 1. Mezcal Market Segmentation
Table 2. Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
Table 3. Mezcal Market Revenue and Forecasts to 2030 (US$ Million) – Product Type
Table 4. Middle East & Africa Mezcal Market Revenue and Forecasts to 2030 (US$ Million) – Category
Table 5. Middle East & Africa Mezcal Market Revenue and Forecasts to 2030 (US$ Million) – Distribution Channel
Table 6. South Africa Mezcal Market Revenue and Forecasts to 2030 (US$ Million) – By Product Type
Table 7. South Africa Mezcal Market Revenue and Forecasts to 2030 (US$ Million) – By Category
Table 8. South Africa Mezcal Market Revenue and Forecasts to 2030 (US$ Million) – By Distribution Channel
Table 9. UAE Mezcal Market Revenue and Forecasts to 2030 (US$ Million) – By Product Type
Table 10. UAE Mezcal Market Revenue and Forecasts to 2030 (US$ Million) – By Category
Table 11. UAE Mezcal Market Revenue and Forecasts to 2030 (US$ Million) – By Distribution Channel
Table 12. Rest of Middle East & Africa Mezcal Market Revenue and Forecasts to 2030 (US$ Million) – By Product Type
Table 13. Rest of Middle East & Africa Mezcal Market Revenue and Forecasts to 2030 (US$ Million) – By Category
Table 14. Rest of Middle East & Africa Mezcal Market Revenue and Forecasts to 2030 (US$ Million) – By Distribution Channel
 

Figure 1. Mezcal Market Segmentation, By Country
Figure 2. Ecosystem: Mezcal Market
Figure 3. Mezcal Market – Key Industry Dynamics
Figure 4. Impact Analysis of Drivers and Restraints
Figure 5. Mezcal Market Revenue (US$ Million), 2020 – 2030
Figure 6. Middle East & Africa Mezcal Market Share (%) – Product Type, 2022 and 2030
Figure 7. Joven Market Revenue and Forecasts to 2030 (US$ Million)
Figure 8. Reposado Market Revenue and Forecasts to 2030 (US$ Million)
Figure 9. Anejo Market Revenue and Forecasts to 2030 (US$ Million)
Figure 10. Others Market Revenue and Forecasts to 2030 (US$ Million)
Figure 11. Middle East & Africa Mezcal Market Share (%) -Category, 2022 and 2030
Figure 12. 100% Agave Market Revenue and Forecasts to 2030 (US$ Million)
Figure 13. Blend Market Revenue and Forecasts to 2030 (US$ Million)
Figure 14. Middle East & Africa Mezcal Market Share (%) -Distribution Channel, 2022 and 2030
Figure 15. Supermarkets and Hypermarkets Market Revenue and Forecasts to 2030 (US$ Million)
Figure 16. Specialty Stores Market Revenue and Forecasts to 2030 (US$ Million)
Figure 17. Online Retail Market Revenue and Forecasts to 2030 (US$ Million)
Figure 18. Others Market Revenue and Forecasts to 2030 (US$ Million)
Figure 19. Middle East & Africa Mezcal Market, by Key Countries – Revenue (2022) (US$ Million)
Figure 20. Middle East & Africa Mezcal Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 21. South Africa Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
Figure 22. UAE Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
Figure 23. Rest of Middle East & Africa Mezcal Market Revenue and Forecasts to 2030 (US$ Million)