Candour
Established in 2015, Candour is a full service market research agency that specialises in market feasibility studies with a focus on the Middle East, North Africa and southern Europe.
Service Range
- Quantitative primary research.
- Qualitative primary research.
- Secondary research.
- Standalone piecemeal support research services.
- Non research B2B services.
Minimum Service for Primary Research
- Quant: fieldwork with (if relevant) data entry.
- Qual: moderating.
Including any preceding tasks leading up to this service level.
Description
Quantitative Research
In-house Consulting Capabilities
- Methodology development.
- Questionnaire designing.
- Sample plan development.
- Summary reporting.
- Full reporting.
- Presenting results.
Operational Capabilities
- Fieldwork with or without data entry.
- Translation of field dox/OE responses.
- Questionnaire/DE programming on – or offline.
- Coding of responses to open ended questions.
- Online reporting.
- Raw data file preparation.
- Data tabulations.
- Advanced statistical analyses.
Data Collection Methods
- Paper aided personal interviewing (PAPI).
- Computer aided personal interviewing (CAPI).
- Central location test using PAPI or CAPI.
- Computer aided web interviewing (CAWI).
- Computer aided telephone interviewing (CATI).
- Interactive voice response (IVR).
- Mystery shopping – physical visits.
- Mystery shopping – telephone calling.
- Mystery shopping – emailing.
- Mystery shopping – website visits.
- Multi session surveys (e.g. diaries, HUTs).
- Retail audits.
- Retail observations.
- Shop tests.
- Retail census.
Qualitative Research
In-house Consulting Capabilities
- Methodology development.
- Guide and screener development.
- Summary reporting.
- Full reporting.
- Presenting results.
Operational Capabilities
- Recruitment with incentives.
- Moderating.
- Translation of guide and screener.*
- Venue, hospitality and equipment.*
- Simultaneous translation to English.*
- English transcripts.
* Outsourced.
Data Collection Methods
- Venue based focus group discussions.
- Online focus group discussions.
- Venue based indepth interviews.
- Work place indepth interviews.
- Home based indepth interviews.
- Online indepth interviews.
- Telephone indepth interviews.
- Online bulletin boards.
- Home based observations (e.g. ethnographic studies).
- Retail based observations (e.g. shopping accompaniment).
Respondents
- Consumers.
- Retailers.
- B2B services.
- Distributors, wholesalers and importers.
- Finished product manufacturers.
- Semi-finished product (component) manufacturers.
- Raw material producers.
- Industry experts, professionals, specialists, industry observers.
Secondary Research Methods
- Online.
- Offline.
Research Products/Specialisations
- Off the shelf survey templates.
- Proprietary software applications.
Direct Field Resources
- Algeria.
- Bahrain.
- Egypt.
- Greece.
- Kuwait.
- Lebanon.
- Morocco.
- Oman.
- Qatar.
- Saudi Arabia.
- Tunisia.
- Turkey.
- United Arab Emirates.
Excluded Industry Sectors
Other B2B Services
- None.
- Management consulting.
- Software/website development and testing.
- Merchandising.
- Business strategy consulting.
- Communications consulting.
Additional information
| Member type: | |
|---|---|
| Regions: | |
| Countries: | Algeria, Bahrain, Egypt, Greece, Kuwait, Lebanon, Morocco, Oman, Qatar, Saudi Arabia, Tunisia, Turkey, United Arab Emirates |
| Resident operations: | |
| Service types: | Quantitative, Qualitative, Secondary research, Non research services |
| Joined WRA in: | |
| Full time staff in listed country: | |
| In-house resident facilities (this listing): |
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