Business Analytica Market Contour

The Agency – based in Moscow, Russia – has over 20 years of proven experience in providing reliable and trustworthy marketing solutions for our numerous customers which include major multinational and local FMCG and services companies. Our portfolio includes various thorough and elaborate quantitative and qualitative brand and advertising research tools. We top our research expertise with consulting services by assisting our clients and their advertising agencies to develop efficient marketing solutions and strategies.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
Minimum Service for Primary Research

  • Quant: fieldwork with (if relevant) data entry.
  • Qual: moderating.

Including all preceding tasks leading up to this service level.

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SKU: RUS02WRA Category: Tags: ,

Description

Working over the years with leading manufacturers we have developed an extensive benchmark base the Agency could refer to for a more detailed brand attributes qualitative study. The core of Business Analytica philosophy is the highest quality standards to deliver customer satisfaction. The wide range of up-to-date research approaches and methods coupled with own proprietary techniques and highly professional staff with experts in marketing, economics, statistics, sociology, psychology allow the Agency to meet our customers’ needs by offering a comprehensive range of marketing solutions.

Business Analytica does not specialize in any single industry research. The Agency has built up a significant expertise in confectionary and alcoholic beverages, telecommunications and financial services, automobiles and household appliances, clothing and public catering and many other industries. Field, intellectual and technical resources enable Business Analytica to handle research work of any scale and complexity.

The Agency’s Moscow office has its own CATI and fully equipped focus groups facilities, as well as specialized venues for large-scale respondents’ surveys. Business Analytica has developed strong business ties with third party suppliers across the Russian Federation and the CIS. Business Analytica Ukraine, the Agency subsidiary in Ukraine, undertakes extensive research projects in the region. The Agency management are members of ESOMAR. In 2003 Business Analytica teamed up with other Russia’s leading research agencies to set up the Russian Association for Market and Opinion Research non-profit Partnership (OIROM).

Quantitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field dox/OE responses.
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.
  • Online reporting.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analyses.
Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI).
  • Mystery shopping – physical visits.
  • Mystery shopping – telephone calling.
  • Mystery shopping – emailing.
  • Mystery shopping – website visits.
  • Multi session surveys (e.g. diaries, HUTs).
  • Retail observations.

Qualitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.*
  • Simultaneous translation to English.
  • English transcripts.

* Outsourced.

Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Online indepth interviews.
  • Telephone indepth interviews.
  • Online bulletin boards.
  • Home based observations (e.g. ethnographic studies).
  • Retail based based observations (e.g. shopping accompaniment).
Respondents

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Finished product manufacturers.
  • Semi-finished product (component) manufacturers.
  • Raw material producers.
  • Industry experts, professionals, specialists, industry observers.
Direct Field Resources

  • Russia.
  • Ukraine.
Excluded Industry Sectors

  • Agriculture.
  • Automotive.
  • Construction/real estate.
  • Petrol, oil, gas, petrochemicals.
  • Public sector (government or semi-government services).

Additional information

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